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Prada Group (Italy)

The Prada empire, now worth well almost E1.7bn a year, was built on a bag. After more than 70 years as a small leather goods business, the company was catapulted into the big league in the late 1980s when its finely woven black nylon handbags became the fashion accessory for the international style set. However subsequent attempts to build the business into a global luxury group with the acquisition of other designers have proved patchy at best. The privately owned company has repeatedly begun preparations for an IPO and then cancelled them in the wake of market turbulence or fluctuation performance. A float is now expected before the end of 2008. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Fashion & Luxury Goods Sector for other companies

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Prada	Church's
Miu Miu	Genny

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