Prada Group (Italy)



The Prada
empire, now worth well almost E1.7bn a year, was built on a bag. After more than
70 years as a small leather goods business, the company was catapulted into
the big league in the late 1980s when its finely woven black nylon handbags
became the fashion accessory for the international style set. However
subsequent attempts to build the business into a global luxury group with
the acquisition of other designers have proved patchy at best. The privately
owned company has repeatedly begun preparations for an IPO and then
cancelled them in the wake of market turbulence or fluctuation performance.
A float is now expected before the end of 2008. Click here to access the Adbrands profile (subscribers only); or
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Competitors: see Fashion
& Luxury Goods Sector for other companies


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