Telecom Italia (Italy)

Telecom Italia has a firm grasp on Italy's communications industry, with by far the biggest domestic fixed line and mobile network. It also owns the European broadband service Alice, as well as one of Brazil's biggest mobile operators. However the company has long been bogged down by its labyrinthine corporate structure, the result of a series of mergers since the 1990s. The most significant of these was the hostile takeover in 1999 by office equipment-turned-telecoms company Olivetti, under businessman Roberto Colaninno, who used the telephone company to service Olivetti's substantial debts. After two years in which the group struggled under its huge debt mountain, Colaninno admitted defeat in 2001. Facing a revolt by his most influential shareholders, he passed control of the group to tire manufacturer Pirelli, backed by the Benetton family. Yet the group is still struggling to simplify the structure which resulted from that deal and in 2007 Pirelli sold on its shares to a consortium of investors including Telefonica of Spain. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Telecoms Index for competitive companies

The Adbrands Company Profile of Telecom Italia summarises the company's history and current operations and also contains the following website links:

Telecom Italia website

TIM	La 7
Telecom Italia Net (Tin.it)	Olivetti
Telecom Italia Wireline	187 services
191 services	Alice

Telecom Argentina

TIM Brazil

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