|
|
||||||||||
|
|
Telecom Italia has a firm grasp on Italy's communications industry, with the biggest
domestic fixed line network as well as dominant mobile operator TIM. It also owns one of the leading wireless operators in Brazil.
However the company has long been bogged down by its labyrinthine corporate structure, the result of a series of mergers since the
1990s. The most significant of these was the hostile takeover in 1999 by office equipment-turned-telecoms company Olivetti, under
businessman Roberto Colaninno, who used the telephone company to service Olivetti's substantial debts. After two years in which
the group struggled under its huge debt mountain, Colaninno admitted defeat in 2001. Facing a revolt by his most influential
shareholders, he passed control of the group to tire manufacturer Pirelli, backed by the Benetton
family. Yet the group is still struggling to simplify the structure which resulted from that deal and in 2007 Pirelli sold on
its shares to a consortium of investors including Telefonica of Spain. Italy's economic problems have added additional strain since 2010.
Subscribers only:
Adbrands profile
Account assignments and selected regional contact information
Which agencies handle advertising for Telecom Italia? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Competitors: see Telecoms Index for competitive companies
![]()
![]()
The Adbrands Company Profile of Telecom Italia summarises the company's history and current operations and also contains the following website links:
Telecom Italia website
![]()
![]()
Click HERE to subscribe to Adbrands.net and access the
profile and website links
Adbrands.net. All
rights reserved © Mind Advertising Ltd 1998-2012