Armando Testa (Italy)


Selected Armando Testa advertising

Armando Testa reigns supreme as Italy's most famous home-grown advertising agency. For years it ranked as the biggest individual agency brand by billings, despite fierce competition from subsidiaries of marketing giants Omnicom or WPP. These days, it has lost that position, though it remains the biggest independent agency, managing a portfolio of mainly Italian clients. In 1999, Testa issued a further challenge, promising to spread its wings internationally. The agency opened offices in London, Paris, Frankfurt and Brussels, and promised more outposts to follow. However, only a handful of Testa's smaller domestic clients took advantage of that situation, so the network was shuttered again and instead the agency has partnership alliances with key local agencies in major markets.

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Who are the competitors of Armando Testa? See ranking of Leading Agencies in Italy

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Armando Testa website

InTesta Media Italia
Bitmama Little Bull

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