Asahi Breweries (Japan)

Asahi Breweries overtook Kirin in 2001 to recapture the title of Japan's leading brewer for the first time in almost 50 years. It has more or less maintained that lead since then, although the two companies remain fiercely competitive, especially in the increasingly dominant happoshu "beer-alike" sector. The company's flagship brand is Asahi Super Dry, #1 beer in Japan by a considerable margin and one of the world's biggest by volume. The launch of that brand in 1985 saved Asahi from near-collapse, and its growth since then has been dramatic. Yet the domestic beer market has changed beyond recognition as a result of the introduction in the 1990s of low-priced beverages which resemble beer but contain low or no malt. These happoshu and so-called "new genre" drinks now outsell traditional beers. As a result, Asahi began restructuring in 2002 to develop a broader portfolio that includes wines, spirits and flavoured alcoholic beverages. It has also expanded its international footprint, building a strong presence in China and Australia, mainly through acquisition.

Who are the competitors of Asahi Breweries? See Wine Beer & Spirits Sector for other companies

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Asahi Breweries website

Asahi Super Dry	Nikka Whisky Distilling
Asahi Honnama	Lowenbrau
Asahi Soft Drinks	Schweppes Australia

Asahi Beer USA Asahi Beer UK

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