Asahi Breweries (Japan)

Asahi Breweries overtook Kirin in 2001 to recapture the title of Japan's leading brewer for the first time in almost 50 years. The company's flagship brand is Asahi Dry, the country's #1 beer by a considerable margin and the world #4 by volume. Having relied for some time on this main brand, Asahi began restructuring to develop a broader portfolio that includes wines, spirits and flavoured alcoholic beverages (FABs) as well as beer and the increasingly popular malt beverages known in Japan as happoshu. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: see Wine Beer & Spirits Sector for other companies

The Adbrands Company Profile of Asahi Breweries summarises the company's history and current operations. Subscribers may access the following website links:

Asahi Breweries website

Asahi Super Dry	Nikka Whisky Distilling
Asahi Honnama	Lowenbrau
Asahi Soft Drinks	Asahi Food & Healthcare

Asahi Beer USA Asahi Beer UK

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