ADK / Asatsu-DK (Japan)

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Japan's third largest agency ADK (or Asatsu-DK) still trails behind leaders Dentsu and Hakuhodo. Original core agency Asatsu closed the gap a little as a result of a 1999 takeover of Dai-Ichi Kikaku, then the #7 agency, now the DK in ADK. Shortly afterwards, the company forged a strategic alliance with UK-based marketing services giant WPP. That ongoing relationship makes ADK arguably the most Western-leaning Japanese agency after Dentsu, even if the partnership is restricted to Asian markets. ADK still has only a minimal direct presence in developed Western markets. Advertising Age ranked Asatsu-DK as the #20 ad organisation worldwide in 2013 with revenues of around $466m. 

Selected ADK advertising

Who are the competitors of ADK? See Leading Agency Brands Worldwide and Japan's Leading Agencies

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. 

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The Adbrands Company Profile of Asatsu summarises the agency's history and current operations. Subscribers may access the following website links:

ADK website

Brands

ADK International Nihon Bungeisha
DA Search&link Drill

Worldwide

ADK Europe ADK America

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