Japan's third largest agency ADK (or Asatsu-DK) still trails behind leaders Dentsu and Hakuhodo. Original core agency Asatsu closed the gap a little as a result of a 1999 takeover of Dai-Ichi Kikaku, then the #7 agency, now the DK in ADK. Shortly afterwards, the company forged a strategic alliance with UK-based marketing services giant WPP. That ongoing relationship makes ADK arguably the most Western-leaning Japanese agency after Dentsu, even if the partnership is restricted to Asian markets. ADK still has only a minimal direct presence in developed Western markets. Advertising Age ranked Asatsu-DK as the #20 ad organisation worldwide in 2013 with revenues of around $466m.
Selected ADK advertising
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|ADK International||Nihon Bungeisha|
|ADK Europe||ADK America|
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