ADK / Asatsu-DK (Japan)

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Japan's third largest agency ADK (or Asatsu-DK) still trails behind leaders Dentsu and Hakuhodo. Original core agency Asatsu closed the gap a little as a result of a 1999 takeover of Dai-Ichi Kikaku, then the #7 agency, now the DK in ADK. Shortly afterwards, the company forged a strategic alliance with UK-based marketing services giant WPP. That ongoing relationship makes ADK arguably the most Western-leaning Japanese agency after Dentsu, even if the partnership is restricted to Asian markets. ADK still has only a minimal direct presence in developed Western markets.

Selected ADK advertising

Who are the competitors of ADK? See Leading Agency Brands Worldwide and Japan's Leading Agencies

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The Adbrands Company Profile of Asatsu summarises the agency's history and current operations. Subscribers may access the following website links:

ADK website


ADK Global Eiken
DA Search&link Drill


ADK Europe ADK America

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