Asatsu-DK (Japan)

Japan's third largest agency Asatsu-DK (or ADK) still trails behind leaders Dentsu and Hakuhodo, but closed the gap a little as a result of a 1999 takeover of Dai-Ichi Kikaku, then the #7 agency, now the DK in ADK. Shortly afterwards, the company forged a strategic alliance with UK-based marketing services giant WPP. Advertising Age ranked Asatsu-DK as the #11 ad organisation worldwide in 2007 with revenues of around $454m. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: See ranking of Top Advertising Groups Worldwide and Japan's Leading Agencies

The Adbrands Company Profile of Asatsu summarises the agency's history and current operations. Subscribers may access the following website links:

ADK website

ADK International	Nihon Bungeisha
D.A. Consortium

ADK Europe

Dr Pichutta

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