Namco Bandai (Japan)

Bandai Namco is now the world's second largest toy manufacturer behind Mattel, although toys and games form only part of its diverse range. The company was formed in 2005 from the merger of toy and entertainment developer Bandai with videogame and amusement arcade designer Namco. The resulting group produces a wide range of action figures and electronic games supported by an extensive entertainment division which produces linked television programming, games and amusement parks. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Toys & Games Sector index for other companies

The Adbrands Company Profile of Namco Bandai summarises the company's history and current operations. Subscribers may access the following website links:

Namco Bandai Holdings website

Bandai	Namco
Hello Kitty	Thunderbirds
Power Rangers	B*Stylin'
Astro Boy	Tamagotchi
Gundam	Sunrise
Teen Titans	Bandai Entertainment
Knights of the Zodiac	Bandai Video Games
Strawberry Shortcake	Tohato

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