Bandai Namco (Japan)

Bandai Namco is one of the world's largest toy manufacturers, although toys and games form only part of its diverse range. The company was formed in 2005 from the merger of toy and entertainment developer Bandai with videogame and amusement arcade designer Namco. The resulting group produces a wide range of electronic games, toys and action figures based on its collection of character franchises including Kamen Rider, Power Rangers, Mobile Suit Gundam and others. This is in turn supported by an extensive entertainment division which produces linked TV content, console and arcade games and amusement parks. Revenues for the year ending March 2014 were around $5.1bn, of which toys and games accounted for around $1.9bn. Shukuo Ishikawa is group CEO. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Who are the competitors of Bandai? see Toys & Games Sector index

Capsule checked 31st January 2015

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