Daiko Advertising (Japan)


Daiko is one of three Japanese agency brands operating under the umbrella of Hakuhodu DY, the country's #2 advertising group after Dentsu. Daiko has long been one of Japan's most Western-leaning agencies. In 1963 it was among the first to welcome a US agency to the country, forming a joint venture with Grey Advertising. In 2000, it ended its long-standing relationship with Grey to form a new liaison with Lowe Worldwide. It was absorbed into the Hakuhodo DY group in 2003, along with smaller agency Yomiko.

Who are the competitors of Daiko? See Leading Agency Brands Worldwide and Japan

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The Adbrands Company Profile of Daiko summarises the agency's history and current operations. Subscribers may access the following website links:

Daiko website

Hakuhodo DY Holdings

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