Dentsu (Japan)

No advertising agency dominates its market as comprehensively as Dentsu, which controls around 30% of all mass media advertising in Japan, and has a staggering portfolio of more than 6,000 clients. Despite the best efforts of its competitors, it remains almost twice as big as its closest domestic rival. Until recently, Dentsu's influence outside Japan has been limited to say the least. Since 2000, though, the giant has begun to spread its wings, becoming one of the principal backers of the newly expanded Publicis Groupe in a concerted bid to increase its share of Western advertising budgets. It has also worked hard to bolster its resources in the US. For now, though, Asia in general and Japan in particular remain Dentsu's main sphere of influence. In 2008, Dentsu was the #5 marketing organisation worldwide with combined revenues of around $3.3bn.

Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Clients: Which clients does Dentsu handle? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information

Competitors: See ranking of Leading Advertising Groups Worldwide and Leading Advertising Agencies in Japan

The Adbrands Company Profile of Dentsu summarises the agency's history and current operations. Subscribers may access the following website links:

Dentsu website

Dentsu Young & Rubicam	Publicis Groupe
Dentsu Public Relations	Ad Dentsu Osaka
Beacon Communications	Cyber Communications
Information Services International Dentsu	Dentsu TEC
Dentsu Research	Creative Associates

Kuo Hua Advertising (Taiwan)	Cayenne (Germany)
Dentsu USA	Caetsu (Portugal)
cdp-travissully (UK)	Dentsu Brussels (Belgium)
Phoenix Communications (Korea)

Click HERE to subscribe to Adbrands.net and access the profile and website links