Dentsu (Japan)

No advertising agency dominates its market as comprehensively as Dentsu, which controls around 30% of all mass media advertising in Japan, and has a staggering portfolio of more than 6,000 clients. Despite the best efforts of its competitors, it remains almost twice as big as its closest domestic rival. Until recently, Dentsu's influence outside Japan has been limited to say the least. Since 2000, though, the giant has begun to spread its wings, becoming one of the principal backers of the newly expanded Publicis Groupe in a concerted bid to increase its share of Western advertising budgets. It has also worked hard to bolster its resources in the US. For now, though, Asia in general and Japan in particular remain Dentsu's main sphere of influence. In 2009, Dentsu was the #5 marketing organisation worldwide with combined revenues of around $3.1bn.

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Competitors: See ranking of Leading Advertising Groups Worldwide and Leading Advertising Agencies in Japan

The Adbrands Company Profile of Dentsu summarises the agency's history and current operations. Subscribers may access the following website links:

Dentsu website

Dentsu Young & Rubicam	Publicis Groupe
Dentsu Public Relations	Ad Dentsu Osaka
Beacon Communications	Cyber Communications
Information Services International Dentsu	Dentsu TEC
Dentsu Research	Creative Associates

Kuo Hua Advertising (Taiwan)	Cayenne (Germany)
Dentsu America	Caetsu (Portugal)
Dentsu London	Dentsu Brussels (Belgium)
Phoenix Communications (Korea)

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