Hakuhodo (Japan)

Hakuhodo is Japan's number two agency behind Dentsu, operating regional offices throughout Japan, as well as a network of subsidiary specialist agencies and other marketing services businesses covering just about every discipline. Until 2002 the company trailed behind its larger rival, less than half Dentsu's size. That year Hakuhodo engineered a merger with two other Japanese agencies, Daiko and Yomiko, to create a multi-brand marketing services group in the style of Omnicom or WPP, narrowing the gap a little with the mighty Dentsu. Hakuhodo has also added to its international profile with a series of acquisitions of small creative agencies in major advertising territories. Advertising Age ranked Hakuhodo DY as the #8 ad organisation worldwide in 2008 with revenues of around $1.6bn.

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The Adbrands Company Profile of Hakuhodo summarises the agency's history and current operations. Subscribers may access the following website links:

Hakuhodo website

Daiko	Hakuhodo Interactive
Yomiko	Morioka Hakuhodo
Hakuhodo Pro's	TBWA\Hakuhodo

Hakuhodo DY Holdings

Hakuhodo Advertising America (US)	Adformatix/Hakuhodo (Philippines)
Shanghai Advertising	Hakuhodo (Germany)
Hakuhodo Thailand	Nexus/H (UK)
Mendelsohn/Zien (USA)	Percept/H (India)
Agence 154 (France)	DAMM (Germany)

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