Honda Motor Company (Japan)

Western consumers know Honda for its cars - it is the #3 Japanese auto manufacturer worldwide behind Toyota and Nissan. But throughout Asia the company is famed for the motorbikes on which the business was originally built. Honda is the world's leading bike manufacturer, selling more than 10 million of them in 2005, over three times the number of automobiles it sold. In the car division, Honda's top model is the Accord, a huge hit for over 20 years in America where it represents more than half of all the company's sales. While other manufacturers discard models over the years, Honda hang on to theirs, just change the design when sales begin to slow. The Honda Civic first appeared almost 30 years ago, but today's model is bears no resemblance to the 1972 version. Advertising Age estimated global measured advertising expenditure of $1.9bn in 2006, making Honda the world's #11 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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The Adbrands Company Profile of Honda summarises the company's history and current operations. Subscribers may access the following website links:

Honda website

New Honda Civic	Honda ASIMO Robot
Acura Automobiles	Honda Racing
Honda S2000	Honda Insight
Honda Motorcycles	Honda Engines
Honda Power Equipment	Honda Finance
Honda HR-V	Honda Marine

Honda Australia	Honda Philippines
Honda Czech Republic	Honda Portugal
Honda Motorcycles France	Honda Motorcycles Spain
Honda Germany	Honda Sweden
Honda India	Honda Switzerland
Honda Italy	Honda Accord Switzerland
Honda Mexico	Honda Integra Switzerland
Honda Norway	Honda UK
Honda New Zealand	Honda US

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