Estimated Ad Expenditure 2006 US$41.2bn (source: ZenithOptimedia) ; $51.1bn (source: Dentsu)

Japan's leading advertisers in 2005 by advertising expenditure were:

Toyota	Vodafone
Matsushita Electric	Kirin Brewery
Honda	Canon
American International Group	Nissan Motors
Kao Corp.	Procter & Gamble

Source: Nikkei Advertising Research / Advertising Age

Other Japanese Companies profiled in Adbrands

Ajinomoto	Seven & I
Namco Bandai	Nintendo
Japan Tobacco	NTT
Kanebo	Sharp
Lion Corporation	Shiseido
Mazda	Sony
Mitsubishi Group	Asahi Breweries
Mitsubishi Motors	Suzuki
KDDI Corporation	Sanrio (Hello Kitty)
Mitsubishi Tokyo Financial Group	Suntory
Mizuho Financial Group

Japan's leading advertising agencies in 2006 by revenues were:

Dentsu (Y1,607bn)	East Japan Marketing (Y102bn)
Hakuhodo (Y714bn)	Yomiko Advertising (Y91bn)
Asatsu-DK (Y79bn)	Delphys (Toyota) (Y61bn)
Daiko Advertising (Y137bn)	Asahi Advertising (Y57bn)
Tokyu Agency (Y123bn)	FRONTAGE (Dentsu/Sony) ($51m)

Source: Dentsu

Dentsu's Japanese Fact Book for 2006

Other Japanese Agencies

BBDO/I&S Corp.	McCann Erickson Japan
Nikkeisha	Beacon Communications
cyber communications	Dentsu Young & Rubicam
Oricom Co

Japan Advertising Agencies Association

Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2008