Ad Expenditure: US$46.76bn 2017 GroupM Forecast This Year Next Year Dec 2016

Top Advertisers

Japan's leading advertisers in 2015 by advertising expenditure were:

 Toyota  Bridgestone
 Sony  Mazda
 Nissan Motors  Takeda
 Aeon  Suntory
 Seven & I  Panasonic

Source: Nikkei Advertising Research Institute: FY 2015

Japan's "Best Global Brands" in 2015

 Toyota  Bridgestone
 Honda  Komatsu
 Canon  Subaru
 Sony  Suzuki
 Nissan Motors  Shiseido
 Panasonic  Nikon
 Uniqlo  Mazda
 Nintendo  Hitachi
 Lexus  Asics
 Toshiba  Ricoh

Source: Interbrand

Other Japanese Companies profiled in Adbrands

 Ajinomoto  Asahi Breweries
 Kao Corp  Mitsubishi Group
 Japan Tobacco  Sharp
 Lion  Kirin Brewery
 Astellas Pharma  Mitsubishi Motors
 Bandai  Hello Kitty
 Kirin  Sapporo
 Procter & Gamble Japan  Tomy
 NTT  Nestle Japan

Advertising Agencies

Japan's leading advertising agencies in 2013 were:

 Dentsu  Asahi Advertising
 Hakuhodo  Adex
 ADK  Frontage
 Daiko  Dentsu Kyushu
 East Japan Marketing  Nikkeisha
 Tokyu Agency  JR West
 Yomiko Advertising  Oricom
 Dentsu East Japan  Dentsu West Japan
 Delphys  Orikomi Service
 Quaras  Shintsu

Source: Ad Economic Research Institute

Other Japanese Agencies

 BBDO/I&S Corp.    McCann Erickson Japan
 Dentsu Young & Rubicam  Beacon Communications

 Japan Advertising Agencies Association

Other leading Japanese Agencies and Advertisers profiled by Adbrands


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