Kao Corporation is the Japanese equivalent of Procter & Gamble, a giant conglomerate marketing a huge variety of products ranging from washing powder to sanitary napkins, and from beauty products to cooking oil. Committed to a global approach to business, Kao has operations in 27 countries in Asia, North America, Europe, and other parts of the world. However, while Kao is unquestionably one the leading manufacturers of household and personal care products in Asia, it has found it much harder to break into Western markets, despite occasional successes, such as its Bioré skin cleanser range, and acquisitions such as Jergens and Molton Brown skincare, Ban deodorants and John Frieda haircare. The acquisition of Kanebo Cosmetics at the end of 2005 made Kao Japan's #2 beauty company behind Shiseido. It has said that it wants to acquire additional brands and businesses in Western markets, but there are comparatively few significant opportunities left.
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Kao Corporation website
|Econa Healthy Eating||VeryVery|
Molton Brown (UK)
|Goldwell (USA)||Guhl (Germany)|
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