Kirin Holdings Co (Japan)

After almost 50 years as Japan's #1 brewer, Kirin had its lead stolen by rival Asahi Breweries in 2001. The two companies continue to compete fiercely in their domestic market. However, Kirin has a wider presence in the international market, with a large stake in Australasian brewer Lion Nathan and shares in San Miguel of the Philippines, as well as international alliances with other brewers. The group established a major presence in the Australian food industry in 2007 with a deal to acquire leading juice and dairy products market National Foods. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: see Wine Beer & Spirits Sector for other companies

The Adbrands Company Profile of Kirin summarises the company's history and current operations. Subscribers may access the following website links:

Kirin website

Kirin Lager	Budweiser
Kirin Ichiban Shibori	Buckler
Tanrei	Kirin Beverage
Heineken	Kiriri
Supli	Kirin Fire
Tropicana	Kirin-Seagram
National Foods	Berri
Pura	Yoplait
Koiwai Dairy Products	Nagano
Kirin Beer (US)	Barberet & Blanc (Spain)
Hiljo (Netherlands)	Lion Nathan

Mitsubishi

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