Kirin Holdings Co (Japan)

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Best-known as one of Japan's leading brewers, Kirin has also established a strong presence throughout the rest of the Asia Pacific region, and not just in beer. It is also the biggest dairy products and juice company in Australia. After almost 50 years as Japan's #1 brewer, Kirin had its lead stolen by rival Asahi Breweries in 2001. The two companies continue to compete fiercely in their domestic market. However, Kirin has a much wider international presence, through Australian food & beverage company Lion, San Miguel of the Philippines, and most recently Schincariol of Brazil. The group established an initial presence in the broader Australian food industry in 2007 with a deal to acquire leading juice and dairy products market National Foods. The subsequent purchase of the Dairy Farmers co-operative cemented its position as Australia's foremost dairy producer. 

Selected Kirin advertising

Who are the competitors of Kirin? See Wine Beer & Spirits Sector for other companies

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Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 13th Oct 2016: Japanese brewer Kirin dipped a toe into the US market, acquiring a 25% stake in craft beer pioneer Brooklyn Brewery. The deal will give Kirin a foothold in the US and will also prompt the creation of a separate joint venture, 60% controlled by Kirin, to market Brooklyn's products in Japan. Brooklyn already has a joint venture in Sweden in a partnership with Carlsberg. The business will continue to be run by founder-owners and brothers Eric and Robin Ottaway.

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Subscribers may access the following website links:

Kirin website

Brands

Kirin Lager Budweiser
Kirin Ichiban Shibori Buckler
Tanrei Kirin Beverage
Heineken Koiwai Dairy Products
Supli Kirin Fire
Tropicana Nagano
Lion Berri
Pura Yoplait

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