Best-known as one of Japan's leading brewers, Kirin has also established a strong presence throughout the rest of the Asia Pacific region, and not just in beer. It is also the biggest dairy products and juice company in Australia. After almost 50 years as Japan's #1 brewer, Kirin had its lead stolen by rival Asahi Breweries in 2001. The two companies continue to compete fiercely in their domestic market. However, Kirin has a much wider international presence, through Australian food & beverage company Lion, San Miguel of the Philippines, and most recently Schincariol of Brazil. The group established an initial presence in the broader Australian food industry in 2007 with a deal to acquire leading juice and dairy products market National Foods. The subsequent purchase of the Dairy Farmers co-operative cemented its position as Australia's foremost dairy producer.
Selected Kirin advertising
Who are the competitors of Kirin? See Wine Beer & Spirits Sector for other companies
Subscribers only: Adbrands profile
Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. The Adbrands Company Profile of Kirin summarises the company's history and current operations.
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 16th Feb 2017: Japanese brewer Kirin called time on its ill-fated expedition into Brazil, selling its subsidiary there, the former Schincariol, to Heineken for Y77bn, or around $700m. It's a market Heineken already knows well, and the combination with its existing Bavaria business there moves the Dutch group into second place locally, though still a considerable distance behind local leader AB InBev. Kirin acquired family-owned Schincariol in 2011 for a whopping $3.9bn, but had to contend first with lawsuits brought by non-controlling family members who hadn't agreed to the deal, and then the dramatic downturn in the Brazilian economy. The sale crystallises a $3bn loss on the whole saga, though Kirin had already wrote off most of the value of the business.
Adbrands Weekly Update 26th Jan 2017: In Brazil, Heineken is in talks to acquire Japanese brewer Kirin's struggling local business, formerly Schincariol. It is the local #3 behind dominant player AB InBev and independent Petropolis. Heineken's Kaiser currently ranks #4 but combination with Kirin would push it into second place above Petropolis with around 18% market share. A figure of $2bn is being touted for the business, but that would represent a significant loss for Kirin, which paid almost $4bn to acquire Schincariol in 2011.
Adbrands Weekly Update 13th Oct 2016: Japanese brewer Kirin dipped a toe into the US market, acquiring a 25% stake in craft beer pioneer Brooklyn Brewery. The deal will give Kirin a foothold in the US and will also prompt the creation of a separate joint venture, 60% controlled by Kirin, to market Brooklyn's products in Japan. Brooklyn already has a joint venture in Sweden in a partnership with Carlsberg. The business will continue to be run by founder-owners and brothers Eric and Robin Ottaway.
Subscribers may access the following website links:
|Kirin Ichiban Shibori||Buckler|
|Heineken||Koiwai Dairy Products|
All rights reserved © Mind Advertising Ltd 1998-2017