Lexus: Brand Profile

Lexus is the luxury car brand within the Toyota portfolio. The Lexus range was originally invented for the North American market, in order to create a more effective competitor for imported European models such as BMW and Mercedes. As a result of its success there, the brand was extended into Europe in the 1990s and finally arrived in Japan in 2005. Other countries have followed suit, but North America remains the most significant market by far for Lexus. Despite the best efforts of rival manufacturers, it has been the best-selling luxury automobile in the US every year since 2000, and the most reliable brand in JD Power's benchmark dependability study for fourteen years. 

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Competitors: see Cars Sector index for other companies and brands

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Lexus website

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