Lion Corporation (Japan)


Lion Corporation is one of Japan's leading consumer goods companies, making a variety of laundry detergents, oral care, personal care and pharmaceutical products. It is the country's #1 oral care business, with leading brands Dentor, Clinica and Systema, and markets Japan's best-selling laundry detergent Top and fabric conditioner Soflan. Other brands include Charmy dishwashing liquid and a wide variety of cleaning products under the Look banner. In the hair and personal care sector its leading brands include Free & Free, Shokubutsu Monogatari and Ban deodorant, and it also has local rights to gastro healthcare brand Bufferin. Despite its extensive portfolio, Lion has struggled to find the level of innovation demonstrated by its main rivals in this fiercely competitive sector. In pursuit of a younger market, it has repositioned its portfolio in recent years with an emphasis on naturally derived plant and vegetable products. Little known in the West, the group has extensive interests across other parts of Asia, primarily Thailand, Korea and China. It remains heavily reliant on the domestic market. Itsuo Hama is president. Revenues for 2014 were around $3.5bn. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Which agencies handle advertising and marketing for Lion? Find out more from Adbrands Account Assignments

Who are the competitors of Lion? See Household Care and Personal Care for other companies

Capsule checked 31st December 2014

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated? 

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.

 


Adbrands.net. All rights reserved Mind Advertising Ltd 1998-2017