Lion Corporation (Japan)

Lion Corporation is one of Japan's leading consumer goods companies, making a variety of detergents, oral care, personal care and pharmaceutical products. It is the country's #1 oral care business, with leading brands Dentor, Clinica and Systems, and markets Japan's best-selling laundry detergent Top, although overall it takes second place behind the country's leading household products marketer, Kao. Little known in the West, the group has extensive interests in Asia, where it generates almost all of its sales. Click here for the Adbrands Company Profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: see Household and Personal Care Sector indexes for other companies

The Adbrands Company Profile of Lion Corporation summarises the company's history and current operations. Subscribers may access the following website links:

Lion Corporation website

Shokubutsu Monogatari	Dentor
Kireikirei	Systema
Bufferin	Clinica

Lion Corporation China	Lion Corporation Singapore
Lion Corporation Thailand

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