Mitsubishi Motors (Japan)
Mitsubishi Motors
is one of Japan's major car manufacturers, the automobile division of the labyrinthine Mitsubishi
keiretsu. Despite that organisation's industrial prowess, the car company has always
lagged behind its domestic rivals both at home and in the international
market. In 2000, it came under the control of DaimlerChrysler,
which acquired a controlling stake in the business as part of an expansion into Asia.
Daimler attempted to boost Mitsubishi's profile, but the
process was far from smooth, and the company was rocked by two new crises
in 2003 and 2004. DaimlerChrysler pulled out at that point, handing
control back to the Mitsubishi group, which agreed to cough up around $10bn
of funding to keep the business alive. The troubled company finally turned
the corner into profits again in 2007. Advertising Age estimated global measured advertising expenditure of
$380m in 2005, making Mitsubishi Motors the world's #76 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
Advertising: Which agencies handle advertising for Mitsubishi? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.
Competitors: see Cars Sector index for other companies and brands
The Adbrands Company Profile of Mitsubishi Motors summarises the company's history and current operations. Subscribers may access the following website links:
Mitsubishi Motors
website
|
Pajero |
Colt |
|
Galant |
Lancer |
|
Mitsubishi Motors North America |
Mitsubishi Motors Europe |
| Mitsubishi
worldwide
|
Click HERE to subscribe to Adbrands.net and access the profile and website links
