Mitsubishi Motors (Japan)
Mitsubishi Motors is one of Japan's major car manufacturers, the automobile
division of the labyrinthine Mitsubishi keiretsu. Despite that organisation's
industrial prowess, the car company has always lagged behind its domestic rivals both at home and in the international
market. In 2000, it came under the control of what was then DaimlerChrysler, which
acquired a controlling stake in the business as part of an expansion into Asia. Daimler attempted to boost Mitsubishi's
profile, but the process was far from smooth, and the company was rocked by two new crises in 2003 and 2004. DaimlerChrysler
pulled out at that point, handing control back to the Mitsubishi group, which agreed to cough up around $10bn of funding to
keep the business alive. The troubled company finally turned the corner into profits in 2007 before slumping into losses
once more as a result of the 2008 worldwide slump. Advertising Age estimated global measured advertising
expenditure of $365m in 2007, making Mitsubishi Motors the world's #93 advertiser.
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The Adbrands Company Profile of Mitsubishi Motors summarises the company's history and current operations. Subscribers may access the following website links:
Mitsubishi Motors website
| Pajero |
Colt |
| Galant |
Lancer |
| Mitsubishi Motors North America |
Mitsubishi Motors Europe |
| Mitsubishi worldwide |
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