Mitsubishi Motors (Japan)
Mitsubishi Motors is one of Japan's major car manufacturers, the automobile division of
the labyrinthine Mitsubishi keiretsu. Despite that organisation's industrial
prowess, the car company has always lagged behind its domestic rivals both at home and in the international market. In 2000, it
came under the control of what was then DaimlerChrysler, which acquired a controlling
stake in the business as part of an expansion into Asia. Daimler attempted to boost Mitsubishi's profile, but the process was far
from smooth, and the company was rocked by two new crises in 2003 and 2004. DaimlerChrysler pulled out at that point, handing
control back to the Mitsubishi group, which agreed to cough up around $10bn of funding to keep the business alive. The troubled
company finally turned the corner into profits in 2007 before slumping into losses once more as a result of the 2008 worldwide
slump. Advertising Age estimated global measured advertising expenditure of $710m in 2008, making Mitsubishi Motors
the world's #56 advertiser.
Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Advertising: Which agencies handle advertising for Mitsubishi? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.
Competitors: see Cars Sector index for other companies and brands
The Adbrands Company Profile of Mitsubishi Motors summarises the company's history and current operations. Subscribers may access the following website links:
Mitsubishi Motors website
| Pajero |
Colt |
| Galant |
Lancer |
| Mitsubishi Motors North America |
Mitsubishi Motors Europe |
| Mitsubishi worldwide |
Click HERE to subscribe to Adbrands.net and access the
profile and website links
