Nikon Corporation (Japan)


Nikon is well-known as one of the world's leading photographic manufacturers, but also makes electronic components and precision instruments and lenses. Although highly regarded by professionals, Nikon's camera business lost money for several years until the boom in digital imaging led to the introduction of its range of very successful Coolpix models, aimed at ordinary consumers. It remains the world's #3 in digital still cameras behind Sony and Canon, but growing competition from high-end smartphones has begun to erode camera sales again since 2012. That decline has been partly offset by a surge in revenues from components and instruments. Revenues for the year ending 2014 were around $9.8bn. Kazuo Ishida is president. The company is an affiliate of the Mitsubishi business group. It was formed in 1917 from the merger of three Tokyo lens manufacturers under the name Nippon Kogaku. During the 1930s, it adopted the brandname Nikkor for the camera lenses it was making for the government, its principal client, and then the Nikon brand on camera bodies from 1946. The move into components came with the growth of the semiconductor industry in the 1980s, became Nikon's biggest business throughout the 1990s until overtaken again by cameras in 2002. Adbrands no longer profiles this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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