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NTT (Nippon Telegraph & Telephone) is Japan's main telecommunications operator, and
was also the world's biggest by revenues until the acquisition sprees mounted by US giants AT&T
and Verizon in the mid-2000s. Similarly, the group's virtual monopoly in domestic fixed
line, mobile and internet connections has steadily been eroded, although it remains Japan's most important operator by
far. Its most dynamic arm is mobile subsidiary NTT DoCoMo, whose wireless internet service i-mode was an early global pioneer in
high-speed mobile technology. However competition is intense as a result of aggressive expansion by main competitors KDDI and
Softbank. Like many Japanese companies, NTT relies heavily on the domestic market. It has made a number of minority investments in
neighbouring countries, a strategy designed to keep it top of the telecoms pile in the Far East. However attempts to establish a
presence in Western telecoms markets were rather less successful, costing the group more than $10bn in goodwill write-offs.
Which agencies handle advertising for NTT? Find
out more from the Account Assignments database.
Who are the competitors of NTT? See Telecoms Sector Index for other companies
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The Adbrands Company Profile of NTT summarises the company's history and current operations. Subscribers may access the following website links:
NTT website
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