NTT Group (Japan)

NTT ( Nippon Telegraph and Telephone) is Japan's main telecommunications operator, and also the world's biggest by revenues. The group has gradually lost its virtual monopoly over the domestic market in fixed line, mobile and internet connections, but it remains by far the most important operator in Japan. Its most dynamic arm is mobile subsidiary NTT DoCoMo, whose wireless internet service i-mode was a global pioneer in high-speed mobile technology. NTT has expanded its hold over other Asian markets with a series of investments designed to keep it top of the telecoms pile in the Far East. However attempts to establish a presence in Western telecoms markets were rather less successful, costing the group more than $10bn in goodwill write-offs. Click here for the Adbrands Company Profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: see Telecoms Sector Index for other companies

The Adbrands Company Profile of NTT summarises the company's history and current operations. Subscribers may access the following website links:

NTT website

NTT East	NTT Data
NTT West	StarHub
NTT Communications	Verio
NTT DoCoMo	Teligent
OCN	i-mode

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