Matsushita Electric / Panasonic (Japan)

Matsushita Electric Industrial is best known for its lead brand, Panasonic, which along with National, JVC and Technics, makes Matsushita the world's #1 consumer electronics company (ahead of fierce competitor Sony). To avoid the confusion caused by its multiple brands, the group finally announced in 2008 that it would change its corporate name to Panasonic Corporation by the end of the year, and will phase out National, its main domestic brand, during 2009. The company is also the world's largest maker of electronic components. However, Matsushita has a reputation as a highly conservative organisation: unlike Sony, it has avoided direct involvement in movie, music or computer software after a generally unhappy period as owner of Universal Studios during the 1980s. Advertising Age estimated global measured advertising expenditure of $943m in 2006, making Matsushita the world's #29 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Consumer Electronics and Information Technology Sector indexes for other companies

The Adbrands Company Profile of Matsushita Electric summarises the company's history and current operations. Subscribers may access the following website links:

Matsushita Electric Industrial website

Panasonic	National
Technics	JVC

Panasonic worldwide

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