Panasonic Corporation (Japan)

Until a change of name in 2008, Panasonic was just one of the brands controlled by Matsushita Electric Industrial, alongside National, JVC and Technics. Together they made Matsushita the world's #1 consumer electronics company (ahead of fierce competitor Sony). To avoid the confusion caused by its multiple brands, the group finally announced in 2008 that it would change its corporate title to Panasonic Corporation, and would phase out National, the name for which it was best known in its domestic market, during 2009. The group makes a wide variety of consumer electronics products, but is best-known for its Viera range of flat-screen televisions, Diga DVD recorders, Lumix digital cameras and Toughbook durable laptop computers.

The company is also the world's largest maker of electronic components, and is to expand its presence into solar cells and other renewable energy sources through the agreed acquisition of smaller competitor Sanyo. Panasonic has a reputation as a highly conservative organisation, a lesson learned during the 1980s from a generally unhappy period as owner of Universal Studios. Unlike Sony, it has since then avoided direct involvement in the entertainment industry. Advertising Age estimated global measured advertising expenditure of $999m in 2007, making Panasonic the world's #31 advertiser.

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Competitors: See Consumer Electronics and Information Technology Sector indexes for other companies

The Adbrands Company Profile of Matsushita Electric summarises the company's history and current operations. Subscribers may access the following website links:

Matsushita Electric Industrial website

Panasonic	National
Technics	JVC

Panasonic worldwide

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