Procter & Gamble (Japan)

Profile subscribers click here for full profile

Japan was one of the first Asian markets in which Procter & Gamble established a presence, in the early 1970s. After a strong start, the business suffered numerous reverses during the 1980s, but has successfully re-established itself as one of Japan's leading packaged goods manufacturers. Procter & Gamble Japan was for many years the cornerstone of the company's Far East division, but it has gradually been overtaken in size since 2000 by the group's operations in the much larger and faster-growing market of China. 

Selected P&G Japan advertising

Which agencies handle advertising for Procter & Gamble? Find out more from Adbrands Account Assignments

Who competes with Procter & Gamble? Household Care and Personal Care Sector indexes for other companies. P&G's main rivals in Japan are Kao Corporation and Lion Corporation.

Subscribers only: Adbrands profile  Account assignments and selected contact information

Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Profile subscribers click here for full profile

The Adbrands Company Profile of Procter & Gamble Japan summarises the company's history and current operations. Subscribers may access the following website links:

Procter & Gamble Japan

VS Pantene
Febreze Illume
Pampers Happy Whisper
Iams Gillette
Wella Joy
SKII Facial Cleanser H&S

Procter & Gamble

Subscribe to Adbrands.net and access the profile and website links


All rights reserved © Mind Advertising Ltd 1998-2017