Sony's PlayStation gaming console revolutionised its market in the late 1990s and early 2000s, demolishing the lead of long-established competitors such as Nintendo and Sega. For three or four years, Sony's computer entertainment division was also the unchallenged champion within the group as well, delivering substantial profits while other divisions struggled with poor performance. However the arrival of Microsoft's Xbox console marked the beginning of a downturn for PlayStation. Far more serious was the launch of Nintendo's mighty Wii system. Production problems relating to Sony's new Blu-Ray DVD technology further undermined the rollout of what should have been the company's strongest console to-date, the PS3. As a result, Sony's PlayStation business reported substantial losses in 2008 and 2009 and significant improvements have taken some time to materialise.
Which agencies handle advertising for Sony? Find out more from the Adbrands Account Assignments database
Who are the competitors of Sony? See Consumer Electronics
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