Sony PlayStation


Sony's PlayStation gaming console revolutionised its market in the late 1990s and early 2000s, demolishing the lead of  long-established competitors such as Nintendo and Sega. For three or four years, Sony's computer entertainment division was also the unchallenged champion within the group as well, delivering substantial profits while other divisions struggled with poor performance. However the arrival of Microsoft's Xbox console marked the beginning of a downturn for PlayStation. Far more serious was the launch of Nintendo's mighty Wii system. Production problems relating to Sony's new Blu-Ray DVD technology further undermined the rollout of what should have been the company's strongest console to-date, the PS3. As a result, Sony's PlayStation business reported huge losses for its financial year and significant improvements will take some time to materialise. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Consumer Electronics Sector for other companies


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PlayStation website

Sony

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