Sony PlayStation
Sony's
PlayStation gaming console
revolutionised its market in the late 1990s and early 2000s, demolishing
the lead of long-established competitors such as Nintendo
and Sega. For three or four years, Sony's computer entertainment division
was also the unchallenged champion within the group as well, delivering
substantial profits while other divisions struggled with poor performance.
However the arrival of Microsoft's
Xbox console marked the beginning of a downturn for PlayStation. Far more
serious was the launch of Nintendo's mighty Wii system. Production
problems relating to Sony's new Blu-Ray DVD technology further undermined
the rollout of what should have been the company's strongest console
to-date, the PS3. As a result, Sony's PlayStation business reported huge
losses for its financial year and significant improvements will take some
time to materialise. Click here to find out
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Competitors: see Consumer Electronics Sector for other companies
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PlayStation website
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