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Suntory is best-known as Japan's leading beverage producer, controlling an
extensive collection of alcoholic and non-alcoholic beverages. It is the domestic #1 in whisky, #2 in soft drinks and #3 in
beer. But like many of that country's leading companies, the group also has a huge portfolio of other interests ranging from
pharmaceuticals and restaurants to resort development and florists. Still privately owned, it first introduced whisky into
Japan in the 1930s, and now controls some 70% of the huge domestic market, importing around 70 spirits and 1,500 wines from
21 countries. More recently it has jumped aggressively into the beer sector, and also owns traditional Japanese-style
restaurants in 17 major cities around the globe. In 2009, the company confirmed that it was in preliminary talks with
domestic rival Kirin to create a new Japanese food
and beverages giant, and also agreed a separate deal to acquire France's Orangina Schweppes.
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Competitors: see Alcoholic Drinks Sector index for competitive companies

The Adbrands Company Profile of Suntory summarises the company's history and current operations. Subscribers may access the following website links:
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