Suzuki Motor Corporation (Japan)

Suzuki is one of the world's leading manufacturers of cars, bikes and engines, best known in the West for its compact 4x4s and SUVs. At home in Japan, as well as in its second biggest market of India, Suzuki is a specialist in the mini-vehicle segment, producing tiny but supremely fuel-efficient cars and trucks. For many years, Suzuki has enjoyed a close strategic partnership with General Motors, and the two companies operate joint ventures in Canada and Korea, as well as other territories. Advertising Age estimated global measured advertising expenditure of $492m in 2006, making Suzuki the world's #66 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Cars Sector index for other companies and brands

The Adbrands Company Profile of Suzuki summarises the company's history and current operations. Subscribers may access the following website links:

Suzuki website

Suzuki Automobiles	Suzuki Motorcycles
Suzuki Marine	GM Daewoo Auto & Technology

Suzuki worldwide

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