Takara Tomy Company (Japan)


Tomy Company is one of Japan's two major toy makers alongside Namco Bandai, and among the top five globally. The majority of its revenues are generated in the domestic market, where it has enjoyed considerable success with Transformers action toys, Furby robots and Beyblade spinning tops - all marketed internationally by US company Hasbro, with whom it has a wide-ranging strategic alliance. The Transformers and Beyblade brands joined the company in 2006 following its merger with domestic competitor Takara. Other important brands include Tomica toy cars, Licca dolls for girls and Plarail toy trains as well as products under license from Nintendo, Disney and Hello Kitty among others. However, Tomy has global ambitions of its own also and has acquired several smaller Western companies, such as US-based preschool and baby toys marketer RC2 in 2012, in order to establish its own international platform. Revenues for the year ending 2016 approximately $1.35bn. The business was founded in 1924 by Eiichiro Tomiyama to make toy airplanes, and later diversified into cars, trains and other toys. His grandson Kantaro Tomiyama is now chairman. Netherlands-born HG Meij became CEO in 2015, the first non-Japanese to lead the company. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Who are the competitors of Tomy? see Toys & Games Sector index

Capsule checked 24th February 2017

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