Toshiba (Japan)

Toshiba is one of Japan's leading technology companies, responsible for several important breakthroughs including the development of the laptop computer and DVD video. Although best known outside Japan for IT and audio-visual products, especially notebook computers and televisions, the group manufactures an extensive collection of other products ranging from mobile phones to household appliances, and also derives a substantial proportion of its revenues from electrical engineering in areas such as industrial electronics, power generation, building systems and traffic control. In recent years, Toshiba devoted considerable time and energy to developing a higher-definition successor to its original DVD format. However, its proprietary HD DVD system was quickly marginalised by Sony's competitive and more widely accepted Blu-Ray technology. The group announced plans to suspend production of HD DVD systems in February 2008. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Information Technology Sector for other companies

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Toshiba website

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