Hyundai Kia Automotive Group (Korea)

Hyundai Motors is the umbrella for two fast-expanding Korean car brands, Hyundai and Kia. Emulating the success of Japanese rival Toyota, Hyundai aims to become one of the world's top five manufacturers by 2010. It is the most successful offshoot from the former Hyundai conglomerate, which split itself up into five separate businesses in 2003. Each business has enjoyed very different degrees of success since then. The car operations have reported dramatic and impressive growth since they were spun off, but the remaining parts of the group continue to wrestle with substantial debts and declining performance. Advertising Age estimated global measured advertising expenditure of $978m in 2006 for Hyundai and $410m for Kia, making them the world's #28 and #75 advertisers respectively. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Hyundai Motors website

Hyundai Motor Company	KEFICO
Kia Motor Company

Hyundai Motors worldwide

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