Ad Expenditure: US$8.87bn 2016 GroupM Forecast This Year Next Year Dec 2015

Top Advertisers

South Korea's leading advertisers in 2014 were:

Hyundai Motors KT Group
Samsung Kia Motors
LG Group Amore Pacific
Lotte Group Procter & Gamble
SK Telecom GM Korea

Source: Nielsen/GroupM

South Korea's "Best Brands" in 2015

Samsung Electronics Naver
Hyundai Motors LG Electronics
Kia Motors Posco
SK Telecom Shinhan Card
Samsung Life Insurance KB Kookmin Bank

Source: Interbrand

Advertising Agencies

South Korea's top advertising agencies in 2014 were:

Cheil Worldwide TBWA Korea
Innocean (Hyundai) Oricom (Doosan)
HS Ad Hancomm (WPP/Hanhwa)
Daehong Communications (Lotte Group) Publicis Leo Burnett
SK Planet (SK)  

Source: KFAA, KDB Daewoo Securities

See also Diamond Ogilvy

Other leading Korean Agencies and Advertisers profiled by Adbrands


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