Ad Expenditure: US$9.36bn 2017 GroupM Forecast This Year Next Year Dec 2016

Top Advertisers

South Korea's leading advertisers in 2015 were:

Samsung SK Telecom
KT Group GM Korea
Hyundai Motors Kia Motors
LG Group Amore Pacific
LGU+ Procter & Gamble

Source: Nielsen/GroupM

Other Companies Profiled in Adbrands

Lotte Group

South Korea's "Best Brands" in 2015

Samsung Electronics Naver
Hyundai Motors LG Electronics
Kia Motors Posco
SK Telecom Shinhan Card
Samsung Life Insurance KB Kookmin Bank

Source: Interbrand

Advertising Agencies

South Korea's top advertising agencies in 2014 were:

Cheil Worldwide TBWA Korea
Innocean (Hyundai) Oricom (Doosan)
HS Ad Hancomm (WPP/Hanhwa)
Daehong Communications (Lotte Group) Publicis Leo Burnett
SK Planet (SK)  

Source: KFAA, KDB Daewoo Securities

See also Diamond Ogilvy

Other leading Korean Agencies and Advertisers profiled by Adbrands


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