LG Corporation (Korea)

LG is one of Korea's largest business groups, now treading close on the heels of rival Samsung. It is regarded by many as the model for modern Korean businesses, having undergone a painful restructuring from a labyrinthine "chaebol" to Western-style diversified conglomerate without the financial or political scandals which have dogged several of its competitors. The group network now embraces 31 separate with offices and subsidiaries in over 120 countries. They include LG Electronics, fast becoming one of the world's foremost companies in its sector, and Korea's leading household and personal care manufacturer. Advertising Age estimated global measured advertising expenditure of $425m in 2006, making LG the world's #73 advertiser. Click here for the Adbrands Company Profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Consumer Electronics and Household Care and Personal Care and Oral Care indexes for other companies and brands

LG website

LG Household & Healthcare	LG Siltron
LG Electronics	LG Telecom
LG Chem	LG Philips LCD

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