GIIR / HS Ad (Korea)

GIIR is South Korea's second largest marketing group, built around the core agency previously known as LG Ad. To highlight its separation from original parent LG Group, that agency changed its name in March 2008 to HS Ad. The group's biggest shareholder is now WPP and it is loosely affiliated with Y&R in the Asia Pacific region. Click here for an Adbrands Snapshot of LG Ad (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Clients: Which clients does LG Ad handle? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information

Competitors: see Leading Korean Advertisers & Agencies for other companies

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