LG Electronics (Korea)

LG Electronics is the most widely known subsidiary of LG Group, one of South Korea's most important business conglomerates. The company has established a strong international profile since 2000 as a result of stylish design and aggressive marketing. Its biggest successes have been in the mobile phone and digital television segments, where it has carved out a commanding share of the market close behind - or in some areas ahead of - domestic rival Samsung. However LG also produces an extensive range of domestic appliances, and is now the global #3 in that market behind Whirlpool and Electrolux. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Consumer Electronics index for other companies

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LG Electronics website

LG Group

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