Lotte Group (Korea)

Lotte is one of Korea's largest diversified conglomerates, operating in a number of different industries. It is best-known as one of Asia's leading confectionery companies, and among the global leaders in chewing gum. In its domestic market, it is also the country's biggest retailer, operating a variety of different stores including supermarkets, department stores and convenience outlets, as well as restaurants. It is a major force in food and soft drinks, hotels and leisure, and also in industrial operations including petrochemical production and construction. It has established a strong presence in other Asian markets, especially Japan where the founding Shin family have close family ties, but also China and now India. Unlike other Korean conglomerates such as Samsung or LG, Lotte has a very low profile in the West.

Which agencies handle advertising for Lotte? Find out more from the Adbrands Account Assignments database

Who are the competitors of Lotte? See Retailing, Confectionery, Food & Soft Drinks sectors

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Lotte website

Lotte Confectionery	Lotteria
Daehong Communications	Lotte Hotels
Lotte Chilsung Beverage	Lotte department store
Lotte Ham & Milk	7-Eleven

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