
Lotte Group (Korea)



Lotte
is Korea's 5th largest diversified conglomerate, operating in a number of
different industries. It is best-known as one of Asia's leading confectionery
companies, and among the global leaders in chewing gum. In its domestic market,
it is also the country's biggest retailer, operating a variety of different
stores including supermarkets, department stores and convenience outlets, as
well as restaurants. It is a major force in food and soft drinks, hotels and
leisure, and also in industrial operations including petrochemical production
and construction. It has established a strong presence in other Asian markets,
notably Japan and China, as well as India, but has a low profile in the West. Click
here for an Adbrands Profile of Lotte
Group (subscribers only). Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.


Subscribers may access the following website
links here:
Lotte
website
Lotte
Confectionery |
Lotteria |
Daehong
Communications |
Lotte
Hotels |
Lotte
Chilsung Beverage |
Lotte
department store |
Lotte
Ham & Milk |
7-Eleven |
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