Lotte Group (Korea)

Lotte is Korea's 5th largest diversified conglomerate, operating in a number of different industries. It is best-known as one of Asia's leading confectionery companies, and among the global leaders in chewing gum. In its domestic market, it is also the country's biggest retailer, operating a variety of different stores including supermarkets, department stores and convenience outlets, as well as restaurants. It is a major force in food and soft drinks, hotels and leisure, and also in industrial operations including petrochemical production and construction. It has established a strong presence in other Asian markets, notably Japan and China, as well as India, but has a low profile in the West. Click here for an Adbrands Profile of Lotte Group (subscribers only). Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Lotte website

Lotte Confectionery	Lotteria
Daehong Communications	Lotte Hotels
Lotte Chilsung Beverage	Lotte department store
Lotte Ham & Milk	7-Eleven

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