Samsung
Group (Korea) 
Samsung
is South Korea's biggest conglomerate. During the 1980s it was one of the
country's five leading "chaebol", family-run businesses which provided the engine
for Korea's massive economic growth during that decade. Ten years later,
Asia's economic crisis and intense regulatory pressure from the Korean government
caused rivals such as Daewoo and Hyundai to implode. But Samsung managed an
orderly restructuring of its interests, and is stronger now than ever before.
The group's
main business is electronics. It is the world's leading manufacturer of
memory chips, and the fastest-growing producer of mobile
phones, televisions and other digital appliances. That business has
expanded dramatically in recent years, supported by an aggressive marketing
campaign in North America and Western Europe. Advertising Age estimated global measured advertising expenditure of
$675m in 2006, making Samsung the world's #47 advertiser. Click here
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Competitors: see Consumer Electronics & Appliances Sector index for other companies
Subscribers may access the following website links:
Samsung
website
|
Samsung
Electronics |
www.samsungmall.com |
|
Samsung
SDI |
Samsung Engineering |
|
Samsung
Electro-Mechanics |
Cheil Industries |
|
Samsung
Corning |
Samsung Everland |
|
Samsung
SDS |
Shilla Hotel |
|
Samsung
Life |
Cheil Communications |
|
Samsung Fire &
Marine Insurance |
S1 |
|
Samsung Card |
Samsung Lions |
|
Samsung Securities |
Samsung Hospitals |
|
Samsung Investment
Trust |
Samsung Corporation |
Samsung worldwide
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