Samsung Group (Korea)

Samsung is South Korea's biggest and most powerful business conglomerate. During the 1980s it was one of the country's five leading "chaebol", family-run businesses which provided the engine for Korea's massive economic growth during that decade. Ten years later, Asia's economic crisis and intense regulatory pressure from the Korean government caused rivals such as Daewoo and Hyundai to implode. But Samsung managed an orderly restructuring of its interests, becoming stronger than ever before. The group's main business is electronics. It is the world's leading manufacturer of memory chips, and the fastest-growing producer of mobile phones, televisions and other digital appliances. That business has expanded dramatically in recent years, supported by an aggressive marketing campaign in North America and Western Europe. As a result, it has become one of the leaders in its market, eclipsing longer established rivals from Japan, Europe and North America. Advertising Age estimated global measured advertising expenditure of $928m in 2008, making Samsung the world's #45 advertiser.

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Samsung website

Samsung Electronics	www.samsungmall.com
Samsung SDI	Samsung Engineering
Samsung Electro-Mechanics	Cheil Industries
Samsung Corning	Samsung Everland
Samsung SDS	Shilla Hotel
Samsung Life	Cheil Communications
Samsung Fire & Marine Insurance	S1
Samsung Card	Samsung Lions
Samsung Securities	Samsung Hospitals
Samsung Investment Trust	Samsung Corporation

Samsung worldwide

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