Samsung Group (Korea)

Samsung is South Korea's biggest conglomerate. During the 1980s it was one of the country's five leading "chaebol", family-run businesses which provided the engine for Korea's massive economic growth during that decade. Ten years later, Asia's economic crisis and intense regulatory pressure from the Korean government caused rivals such as Daewoo and Hyundai to implode. But Samsung managed an orderly restructuring of its interests, and is stronger now than ever before. The group's main business is electronics. It is the world's leading manufacturer of memory chips, and the fastest-growing producer of mobile phones, televisions and other digital appliances. That business has expanded dramatically in recent years, supported by an aggressive marketing campaign in North America and Western Europe. Advertising Age estimated global measured advertising expenditure of $656m in 2007, making Samsung the world's #53 advertiser.

Click here for the Adbrands Company Profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Samsung? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Consumer Electronics & Appliances Sector index for other companies

Subscribers may access the following website links:

Samsung website

Samsung Electronics	www.samsungmall.com
Samsung SDI	Samsung Engineering
Samsung Electro-Mechanics	Cheil Industries
Samsung Corning	Samsung Everland
Samsung SDS	Shilla Hotel
Samsung Life	Cheil Communications
Samsung Fire & Marine Insurance	S1
Samsung Card	Samsung Lions
Samsung Securities	Samsung Hospitals
Samsung Investment Trust	Samsung Corporation

Samsung worldwide

Click HERE to subscribe to Adbrands.net and access the profile and website links