|
Dear ${token1} ${token2}
Please confirm your subscription
to the free Adbrands Weekly Update by
clicking here or on the link at the foot of this email. Thank you for your
assistance!
Our favourite ad this week:
Coca-Cola's rather lovely new Happiness
Factory ad, courtesy of Wieden & Kennedy Amsterdam, has been
widely leaked over the internet prior to its appearance in other media.
Even if it borrows some ideas from other ads, not least Honda's "Cog" and
"Grr" spots (also by W&K), the spot achieves a rather special
magic all of its own. What exactly it says about Coke is hard to discern, but
it certainly leaves a beatific smile on your face. Which of course is the
whole point...
Recently Revised Profiles and Snapshots
In the news this week: Advertisers
The World Cup may have boosted sales of flat screen TVs, but fierce
competition on price meant that most manufacturers did far less well than
they had anticipated. Philips has reported weak 2Q profits on the back of huge
losses at its flat panel manufacturing partnership with LG.
Samsung
reported a fall in 2Q profits for most of its divisions, with components
and mobile handsets also experiencing pricing pressures. Nevertheless
industry-wide unit sales are up sharply, with analysts predicting that
total shipments of LCD TV sets this year, will more than double compared
to 2005, to more than 42m sets.
Meanwhile UK satellite broadcaster Sky announced
plans to offer free 2Mb broadband to all its customers as part of a £400m
investment in its high speed internet business. The group has set a target of
signing up 3m broadband customers by 2010. This investment, and the
decision to offer broadband only as part of a general Sky subscription
package, were seen by industry observers as a sign that the satellite
broadcaster had lost interest in acquiring AOL's
UK business, as had previously been anticipated.
The likely break-up of British cookie company United Biscuits gathered
speed this week, following Kraft's
buy-back of its UK biscuit brands, and the purchase of UB's Iberian
subsidiaries. Premier Foods has now begun moves to acquire the
remaining parts of UB, in a partnership with two private equity groups.
Premier wants to take control of UB's Penguin and McVitie's brands in the
UK. The Hula Hoops and KP snacks unit would be acquired by investor Lion
Capital, while NPM Capital is keen to add UB's remaining business in
northern Europe to its portfolio.
In other deals, PepsiCo
agreed an alliance with the US growers' cooperative which controls the
Ocean Spray cranberry juice brand. Pepsi will take over bottling,
marketing and distribution of Ocean Spray's single serve products in North
America. Church & Dwight, best known for the Arm & Hammer product
range, agreed a $325m takeover of Orange Glo International, whose products include
the eponymous household cleaner and laundry pre-wash OxiClean.
In the news this week: Agencies
Grey announced the merger of its numerous worldwide marketing services
subsidiaries under the banner name G2. This was previously the name of the
group's branding and design unit, but that business now merges with sister
networks Grey Direct and Grey Interactive, as well as their various local
subsidiaries and affiliates (such as Joshua in the UK, Grrrey! in France
and Argonatuten 360 in Germany) to form a single global network. The
integrated business will be able to compete efficiently with rival networks such as
Proximity BBDO, OgilvyOne and Euro RSCG 3D.
The future of German agency Springer + Jacoby hangs in the
balance this week following the collapse of a deal by interactive group
Elephant Seven to buy out Interpublic's majority holding. E7's decision
was initially attributed to the loss by S+J of its flagship account, Mercedes.
However a more compelling reason was announced today, with the news that
E7 is to merge instead with Germany's biggest interactive agency Pixelpark.
Vizeum, the second string media network within Aegis after
Carat, began moves to open its first US office in 2006 or early 2007. Jamie
Edwards was appointed chief client officer for the region.
Intel, whose agency of record is McCann
Erickson, was reported by the US
trade press to be talking to other agencies about ideas for a campaign for
its new Core 2 Duo processor. According to Campaign magazine, Levi
Strauss is also considering a change from long-term partner Bartle
Bogle Hegarty, despite official denials.
Among the confirmed account changes this week, LVMH
transferred media buying and planning for all its brands in Japan out of Dentsu
and into Asatsu-DK and MindShare.
In the US, tire maker Bridgestone Firestone handed US creative for its
brands to independent agency Richards;
and Miller appointed CreativeonDemanD
and La Comunidad to handle Hispanic marketing for Miller Lite and Miller
Genuine Draft respectively. In the UK, Nintendo
reappointed Leo Burnett to local
creative after a review.
Regards
Simon Tesler
Publisher, Adbrands
Why
am I getting this email? You have in the past either purchased a
subscription to Adbrands.net or Mind-advertising.com or specifically opted
to join our mailing list.
| 
