More about Adbrands Company Profiles
A subscription to Adbrands.net offers full access to three distinct services: Adbrands Company Profiles, Adbrands
Account Assignments and the Adbrands Weekly Update.
Adbrands Company Profiles assess more than
1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative
performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial
information. See two sample Company Profiles here
Subjects covered include major advertisers such as Procter & Gamble or General Motors; agencies
such as McCann Erickson or Leo Burnett; or brands such as Coca-Cola or Levi's. There are three types of profile.
Full Adbrands Profiles are feature articles, generally ranging between 1,000 and 3,000
words, which provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands
worldwide, and include a critical summary which identifies key strengths and weaknesses. What else does the company do? How did it
originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Snapshots are between 500 and 1,000 words, and provide a brief analysis of history
and current operations, and identify key strengths and weaknesses.
Adbrands Capsules, under 500 words, provide a top-line description of the current
operations, but carry little historical information or critical analysis. We also provide a growing number of Assignment
Only pages, which contain shorter capsules as well as a direct link to the subscribers-only Account Assignments database.
Access to Adbrands Profiles, Snapshots and Capsules and the Account Assignments database is
restricted to subscribers.
about Adbrands Account Assignments
about Adbrands Weekly Update
Currently Adbrands receives well over 3,000 visitors per day, and delivers around 220,000 page
views per month. Just over a third of users are based in the United States; just under a third are located in the UK. The
remaining third is divided between a wide variety of other countries. Our next biggest markets by users after the US and UK are
Canada, India, France, Australia, Germany, the Philippines, Italy, Spain and the Netherlands.
For further assistance, please see How to Subscribe or our Customer
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