Corona Extra: Brand Profile (Mexico)

In the all-important US market, the #1 imported brew still comes from south of the border. Mexico's Corona Extra pushed Heineken into second place in 1997, and steadily increased its lead over the following few years, becoming one of the world's biggest beers as well as its home country's single most valuable brand, according to Interbrand. US giant Anheuser-Busch derives an indirect benefit from this success - currently it has a stake of just over 50% in Corona's owner, Grupo Modelo. However Corona's market position in the US is the result of the hard work of its long-standing importer, a joint venture between Modelo and Constellation Brands which now operates under the name Crown Imports. In several European and Asian markets, Corona is handled by Carlsberg.

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Competitors: see Alcoholic Beverages Index for other brands and companies

The Adbrands Company Profile of Corona Extra summarises the brand's history and current operations. Subscribers may access the following website links:

Corona (US)	Corona (Canada)
Corona (Europe)	Coronita (Spain)

Grupo Modelo

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