Corona Extra: Brand Profile (Mexico)

In the all-important US market, the #1 imported brew still comes from south of the border. Mexico's Corona Extra pushed Heineken into second place in 1997, and has increased its lead ever since, becoming one of the world's five biggest beer brands. US giant Anheuser-Busch derives an indirect benefit from this success - it has a 50% stake in Corona's owner, Grupo Modelo. However Corona's market position in the US is the result of the hard work of its long-standing importer, a division of Constellation Brands which now operates under the name Crown Imports. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Alcoholic Beverages Index for other brands and companies

The Adbrands Company Profile of Corona Extra summarises the brand's history and current operations. Subscribers may access the following website links:

Corona (US)	Corona (Canada)
Corona (Europe)	Coronita (Spain)

Grupo Modelo

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