FEMSA (Mexico)

FEMSA is Latin America's largest beverage company, a key partner to Coca-Cola in the region, as well as a major local brewer whose products include Tecate, Sol and Dos Equis. (Despite its larger size, FEMSA ranks #2 in the domestic beer market behind rival Modelo). As competition mounts in the international beer industry, FEMSA has begun cementing a multi-territory alliance with international partners Heineken and Molson Coors. A key platform for further development was FEMSA's purchase of the controlling stake in Brazilian brewer Kaiser, now effectively a three-way joint venture. The group also has a substantial retail operation through the OXXO convenience store chain. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for FEMSA? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Alcoholic and Non Alcoholic Beverages Sector indexes for other companies

Subscribers may access the following website links here:

FEMSA website

FEMSA Cerveza	Kaiser
Coca-Cola FEMSA	OXXO

Click HERE to subscribe to Adbrands.net and access the profile and website links