FEMSA (Mexico)

FEMSA is Latin America's largest beverage company, a key partner to Coca-Cola in the region, as well as a major local brewer whose products include Tecate, Sol and Dos Equis. As competition mounts in the international beer industry, FEMSA has begun cementing a multi-territory alliance with international partners Heineken and Molson Coors. A key platform for further development was FEMSA's purchase of the controlling stake in Brazilian brewer Kaiser, now effectively a three-way joint venture. The group also has a substantial retail operation through the OXXO convenience store chain. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Alcoholic and Non Alcoholic Beverages Sector indexes for other companies

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FEMSA website

FEMSA Cerveza	Kaiser
Coca-Cola FEMSA	OXXO

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