Becel / Rama / Flora / Pro.activ
Unilever
is effectively a business built on margarine. Along with soap, margarine was
the
product which laid the foundation for the company, and the group remains the
world's leading manufacturer by some margin. Yet despite its extensive
worldwide profile, Unilever has no single dominant margarine brand. Instead
the portfolio consists of several individual products including Rama, Flora,
Becel, Blue Band and Pro.Activ, themselves broadly split into two groups,
referred to within the company as Healthy Heart and Family Brand. Click here to access the Adbrands profile (subscribers only); or
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Competitors: see Food Sector for other companies and brands
The Adbrands Company Profile of Unilever margarines summarises the company's history and current operations. Subscribers may access the following website links:
|
Becel |
Take Control |
|
Flora pro.activ |
Fruit d'Or pro.activ |
|
I Can't Believe It's Not
Butter |
Milda |
|
Rama |
Doriana |
|
Country Crock |
|
Becel (Brazil) |
Becel (Turkey) |
|
Becel (Germany) |
Becel pro.activ (Germany) |
|
Becel (Denmark) |
Becel (Sweden) |
|
Becel pro.activ (Netherlands) |
Becel pro.activ (Greece) |
|
Becel pro.activ (Switzerland) |
Becel pro.activ (Austria) |
|
Becel (Canada) |
Flora pro.activ (Australia) |
|
Becel pro.activ
(Finland) |
Flora pro.activ (Spain) |
|
Flora (Czech Rep) |
Rama pro.activ (Japan) |
|
Rama (Turkey) |
Flora pro.activ (South Africa) |
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