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Family-controlled Heineken is the world's third largest brewer and owns
the best-selling premium beer brand. It manufactures its own products through a huge and wide-ranging network of 100
breweries in more than 50 countries, and licenses the operation to other companies where it doesn't have its own plant. The
company also owns a wide variety of subsidiary beer brands including Amstel and Murphy's Irish Stout worldwide, Tiger in
Asia, Cruzcampo and Moretti in Europe, among many others. After a slow start, Heineken has entered wholeheartedly into the consolidation of the global beer industry since 2007. That year, it launched a joint bid to break up the UK's Scottish
& Newcastle in partnership with Carlsberg. Completion of that deal
the following year established Heineken as the leading brewer in the UK. In 2010, it expanded its footprint in Latin America
with the acquisition of Mexico's second largest brewer FEMSA, adding Sol, Tecate and
Dos Equis to its worldwide portfolio. Two years later it agreed to take full control of Singaporean subsidiary Asia Pacific Breweries.
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Who are the competitors of Heineken? See Alcoholic Beverages Sector
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The Adbrands Company Profile of Heineken summarises the company's history and current operations. Subscribers may access the following website links:
Heineken website
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