Heineken (Netherlands)
Family-controlled Heineken is among the world's leading
brewers and owns the best-selling premium beer brand. It manufactures its own products
through a huge and wide-ranging network of 100 breweries in more than 50 countries, and
licenses the operation to other companies where it doesn't have its own plant. The company also owns a
wide variety of subsidiary
beer brands including Amstel and Murphy's Irish Stout worldwide, Tiger in
Asia, Cruzcampo and Moretti in Europe, among many others. In 2007, it launched
a joint bid to break up the UK's Scottish &
Newcastle in partnership with Carlsberg.
Advertising
Age estimated global measured advertising expenditure of $338m in 2006, making
Heineken the world's #84 advertiser. Click here to find out more;
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Competitors: see Alcoholic Beverages Sector index for other companies
The Adbrands Company Profile of Heineken summarises the company's history and current operations. Subscribers may access the following website links:
Heineken
website
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Amstel |
Cruzcampo |
|
Fischer |
Tiger Beer |
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Murphy's |
Heineken |
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Export Gold |
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DB Breweries Group |
Asia Pacific Breweries |
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Quilmes |
Kaiser |
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Botchkarov |
Zywiec |
|
Brau Union |
Goesser |
|
Brand |
Panach |
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Affligem |
Cruzcampo |
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Moretti |
Ichnusa |
|
Fuerstenburg |
Hoepfner |
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Stepan Razin |
Vrumona |
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Warka |
Zipfer |
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Heineken Australia |
Heineken Switzerland |
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Heineken France |
Heineken Thailand |
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Heineken Germany |
Heineken Bulgaria |
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Heineken Portugal |
Amstel South Africa |
|
Heineken Spain |
Amstel Greece |
|
Heineken (Italy) |
Heineken (Greece) |
|
Heineken (Japan) |
Heineken (Croatia) |
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