
Heineken (Netherlands)



Family-controlled Heineken is among the world's leading
brewers and owns the best-selling premium beer brand. It manufactures its own products
through a huge and wide-ranging network of 100 breweries in more than 50 countries, and
licenses the operation to other companies where it doesn't have its own plant. The company also owns a
wide variety of subsidiary
beer brands including Amstel and Murphy's Irish Stout worldwide, Tiger in
Asia, Cruzcampo and Moretti in Europe, among many others. In 2007, it launched
a joint bid to break up the UK's Scottish &
Newcastle in partnership with Carlsberg.
Advertising
Age estimated global measured advertising expenditure of $338m in 2006, making
Heineken the world's #84 advertiser. Click here to find out more;
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Competitors: see Alcoholic
Beverages Sector index for other companies


The Adbrands Company Profile of Heineken summarises the company's history and current
operations. Subscribers may access the following website links:
Heineken
website


Heineken Australia |
Heineken Switzerland |
Heineken France |
Heineken Thailand |
Heineken Germany |
Heineken Bulgaria |
Heineken Portugal |
Amstel South Africa |
Heineken Spain |
Amstel Greece |
Heineken (Italy) |
Heineken (Greece) |
Heineken (Japan) |
Heineken (Croatia) |
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