Heineken (Netherlands)

Family-controlled Heineken is the world's third largest brewer and owns the best-selling premium beer brand. It manufactures its own products through a huge and wide-ranging network of 100 breweries in more than 50 countries, and licenses the operation to other companies where it doesn't have its own plant. The company also owns a wide variety of subsidiary beer brands including Amstel and Murphy's Irish Stout worldwide, Tiger in Asia, Cruzcampo and Moretti in Europe, among many others. After a slow start, Heineken has entered wholeheartedly into the consolidation of the global beer industry since 2007. That year, it launched a joint bid to break up the UK's Scottish & Newcastle in partnership with Carlsberg. Completion of that deal the following year established Heineken as the leading brewer in the UK. In 2010, it expanded its footprint in Latin America with the acquisition of Mexico's second largest brewer FEMSA, adding Sol, Tecate and Dos Equis to its worldwide portfolio. Two years later it agreed to take full control of Singaporean subsidiary Asia Pacific Breweries.

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Who are the competitors of Heineken? See Alcoholic Beverages Sector for other companies.

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The Adbrands Company Profile of Heineken summarises the company's history and current operations. Subscribers may access the following website links:

Heineken website

Amstel	Cruzcampo
Fischer	Tiger Beer
Murphy's	Heineken
Paulaner	Export Gold
DB Breweries Group	Asia Pacific Breweries
Quilmes	Kaiser
Botchkarov	Zywiec
Brau Union	Goesser
Brand	Panach
Affligem	Cruzcampo
Moretti	Ichnusa
Fuerstenburg	Hoepfner
Stepan Razin	Vrumona
Warka	Zipfer

Heineken UK	Heineken Mexico
Heineken France	Heineken Thailand
Heineken Germany	Heineken Australia
Heineken Portugal	Amstel South Africa
Heineken Spain	Amstel Greece
Heineken (Italy)	Heineken (Greece)
Heineken (Japan)	Heineken (Croatia)

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