Estimated Ad Expenditure 2006 US$4.7bn (source: ZenithOptimedia)
Holland's leading advertisers in 2007 by media spend were:
Unilever (E245m) |
Albert Heijn (Royal
Ahold) (E56m) |
|
Royal KPN (E139m) |
Beiersdorf (E54m) |
|
Procter & Gamble (E125m) |
Reckitt Benckiser (E52m) |
|
L'Oreal (E72m) |
Kras (E47m) |
|
Intergamma (E60m) |
Mars (E47m) |
Source: Adformatie/Nielsen
Other Dutch Companies profiled in Adbrands
|
Philips
|
Heineken |
|
ING Group
|
Holland's leading agency groups in 2001 by gross income were:
|
Young & Rubicam Groep |
PPGH/JWT |
|
Result DDB Groep |
Ogilvy Groep |
|
Publicis |
McCann-Erickson Nederland |
|
FHV/BBDO Groep
|
Lowe & Partners |
|
BvD/Euro RSCG |
Grey Communications |
Source: VEA
Other Agencies
Marketing
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