ING Group (Netherlands)

ING Group is the biggest financial services group in the Netherlands and Belgium and one of the top 20 worldwide. Despite the rapid rollout of its global ING Direct banking service, however, the group is still best-known outside its home market as an insurer. It is one of the top three by total revenues, with life and non-life operations in 50 countries across continental Europe, the Americas and Asia. Advertising Age estimated global measured advertising expenditure of $253m in 2006, making ING the world's #99 advertiser. Click here for an Adbrands Profile of ING Group (subscribers only). Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Financial & Insurance Sector index for other companies

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ING Group website

ING Direct	ING Bank
Postbank	RVS
Nationale Nederlanden	Record Bank

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