Philips NV (Netherlands)

Royal Philips Electronics is the world's #3 consumer electronics company (after Matsushita and Sony) and the largest in Europe, with sales of E27bn in 2006. It is a global leader in lighting, electric shavers and colour televisions, as well as medical imaging. However in a marketplace increasingly dominated by brandnames, Philips still has a worryingly low profile, especially in the US. In the late 1990s, the group began a process of rationalisation, slimming down to core businesses to boost competitiveness. Advertising Age estimated global measured advertising expenditure of $259m in 2006, making Philips the world's #98 advertiser. Click here to find out more; or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: see Consumer Appliances Sector Index for other companies

The Adbrands Company Profile of Philips summarises the company's history and current operations. Subscribers may access the following website links:

Royal Philips Electronics website

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