Polygram (Netherlands)

Philips' decision to sell its 75% stake in Polygram in May 1998 resulted in the transfer in ownership of the world's biggest record company from Europe to the Americas. Canada's Seagram was the winning bidder, out-manoeuvring rival buyouts with a deal for $10.4bn, making this what was then the third biggest entertainment deal after Disney's purchase of Capital Cities/ABC and the Time Warner merger. The music company was merged with Seagram's existing Universal to form Universal Music. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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