Unilever was arguably the world's first packaged goods manufacturer, and is still one of the global leaders, with operations in every corner of the globe and an especially strong profile in emerging markets. It was one of the original pioneers in household detergents - products today include Omo and Persil - and it remains the world #1 in personal wash and deodorants, with brands including Dove, Rexona and Axe/Lynx. Following a series of high-profile acquisitions, including US-based Bestfoods, it is also a major force in foods, and a global leader in sectors such as culinary foods, ice cream, margarine and tea. Brands include Knorr, Lipton and Magnum. Yet Unilever also struggled for several years to adapt to the faster-moving business environment of the 21st century. In the late 1990s, the group initiated a strategy to prune its vast portfolio, disposing of regional products and rebadging others in order to concentrate on a smaller roster of global power brands. That mammoth task finally began to deliver results from 2005. Adbrands coverage of Unilever is split across several different pages. The group operates through two main divisions, Unilever Home & Personal Care and Unilever Foods. In addition, Adbrands tracks several geographic units: Unilever USA, Hindustan Lever (India), Unilever Australasia, Unilever South Africa and Unilever UK. See also:
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Adbrands Weekly Update 3rd Oct 2013: Unilever issued its first profit warning since 2004, saying that growth for the most recent quarter would be significantly below expectations, at 3.0%-3.5% instead of the 4.5%-5.0% expected by analysts. It blamed the slowdown on "weakening in the market growth of many emerging countries", which now account for more than half of the group's revenues. However CEO Paul Polman forecast a recovery in 4Q, and said there was no change in the group's full year targets.
Adbrands Weekly Update 25th Jul 2013: Unilever posted underlying sales growth of 5% for the most recent quarter, although currency and disposals reduced the reported increases to just 0.4%. Emerging markets were yet again the engine for growth, countering an underlying decline in sales in Europe. Net profit rose by an encouraging 13%.
The Adbrands Company Profile of Unilever summarises the company's history and current operations. Subscribers may access the following website links: uniliver
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