Unilever (UK/Netherlands)

Unilever was arguably the world's first packaged goods manufacturer, and is still one of its biggest companies with operations in every corner of the globe. It is the world #1 in personal wash and deodorants, with brands including Dove, Omo/Persil and Axe/Lynx. Following a series of high-profile acquisitions, including US-based Bestfoods, Unilever's foods business is the world's third largest after Nestle and Kraft. It is a global leader in culinary foods, ice cream, margarine and tea-based beverages. Brands include Knorr, Lipton and Magnum. Yet Unilever has also struggled for several years to adapt to the faster-moving business environment of the 21st century. In the late 1990s, the group initiated a strategy to prune its vast portfolio, disposing of regional products and rebadging others in order to concentrate on a smaller roster of global power brands. That mammoth task finally began to deliver results from 2005. Advertising Age estimated global measured advertising expenditure of $5.7bn in 2008, making Unilever the world's #2 advertiser.

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Adbrands coverage of Unilever is split across several different pages. The group operates through two main divisions, Unilever Home & Personal Care and Unilever Foods. In addition, Adbrands tracks several geographic units: Unilever USA, Hindustan Lever (India), Unilever Australasia, Unilever South Africa and Unilever UK.

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Competitors: see Personal Care, Foods, Home Care and Non-Alcoholic Beverages Sector indexes for competitive companies.

The Adbrands Company Profile of Unilever summarises the company's history and current operations. Subscribers may access the following website links: uniliver

Unilever website

Unilever Home & Personal Care

Unilever Foods

Unilever (Argentina)	Unilever (Korea)
Unilever Australasia	Unilever (Mexico)
Unilever Austria	Unilever Malaysia
Unilever (Belgium).	Unilever Netherlands.
Unilever (Brazil)	Unilever Philippines
Unilever (Canada)	Unilever Poland
Unilever Ceylon	Unilever Portugal
Unilever (Chile)	Unilever (Romania)
Unilever (China)	Unilever (Russia)
Unilever (Czech Republic)	Unilever South Africa
Unilever (Denmark)	Unilever Spain
Unilever (Finland)	Unilever Sweden
Unilever (France)	Unilever Switzerland
Unilever (Germany)	Unilever (Turkey)
Unilever Hungary	Unilever UK
Unilever (Israel)	Unilever (USA)
Hindustan Lever (India)

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