Unilever (UK/Netherlands)

Unilever was arguably the world's first packaged goods manufacturer, and is still one of the global leaders, with operations in every corner of the globe and an especially strong profile in emerging markets. It was one of the original pioneers in household detergents - products today include Omo and Persil - and it remains the world #1 in personal wash and deodorants, with brands including Dove, Rexona and Axe/Lynx. Following a series of high-profile acquisitions, including US-based Bestfoods, it is also a major force in foods, and a global leader in sectors such as culinary foods, ice cream, margarine and tea. Brands include Knorr, Lipton and Magnum. Yet Unilever also struggled for several years to adapt to the faster-moving business environment of the 21st century. In the late 1990s, the group initiated a strategy to prune its vast portfolio, disposing of regional products and rebadging others in order to concentrate on a smaller roster of global power brands. That mammoth task finally began to deliver results from 2005.

Which agencies handle advertising for Unilever? Find out more from the Adbrands Account Assignments database

Who are the competitors of Unilever? See Household Care, Personal Care and Food Sector indexes for other companies

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Adbrands coverage of Unilever is split across several different pages. The group operates through two main divisions, Unilever Home & Personal Care and Unilever Foods. In addition, Adbrands tracks several geographic units: Unilever USA, Hindustan Lever (India), Unilever Australasia, Unilever South Africa and Unilever UK. See also:

The Adbrands Company Profile of Unilever summarises the company's history and current operations. Subscribers may access the following website links: uniliver

Unilever website

Unilever Home & Personal Care

Unilever Foods

Unilever (Argentina)	Unilever (Korea)
Unilever Australasia	Unilever (Mexico)
Unilever Austria	Unilever Malaysia
Unilever (Belgium).	Unilever Netherlands.
Unilever (Brazil)	Unilever Philippines
Unilever (Canada)	Unilever Poland
Unilever Ceylon	Unilever Portugal
Unilever (Chile)	Unilever (Romania)
Unilever (China)	Unilever (Russia)
Unilever (Czech Republic)	Unilever South Africa
Unilever (Denmark)	Unilever Spain
Unilever (Finland)	Unilever Sweden
Unilever (France)	Unilever Switzerland
Unilever (Germany)	Unilever (Turkey)
Unilever Hungary	Unilever UK
Unilever (Israel)	Unilever (USA)
Hindustan Lever (India)

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