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San Miguel
has comparatively few rivals as the world's most valuable Philippine brand. San
Miguel Corporation produces one of the top three beer brands in Asia,
but also the world's single biggest-selling gin. (In Europe, San Miguel
beer is produced under license by a separate company, Grupo
Mahou San Miguel). It is also the
controlling shareholder in a variety of other businesses which together
make it the largest publicly listed food, beverage and packaging company in the
South East Asia. In 2007, it began moves for a major
restructuring, which will ultimately lead to the spin-off of the brewery business as
a separate company. Also that year it sold its Australian food and beverage
division, National Foods, to partner Kirin. Click
here for an Adbrands Profile of San
Miguel Corporation (subscribers only). Adbrands
Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and
identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
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Competitors: see Alcoholic Beverages Sector index for other companies
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Subscribers may access the following website links here:
San Miguel website
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