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San Miguel
has comparatively few rivals as the world's most valuable Philippine brand. San
Miguel Corporation produces one of the top three beer brands in Asia, as the world's single biggest-selling gin by volume. (In
Europe, San Miguel beer is produced under license by a separate company, Grupo
Mahou San Miguel). It is also the controlling shareholder in a variety of other businesses which together make it the largest
publicly listed food, beverage and packaging company in the South East Asia. In 2007, it began a major restructuring, selling its Australian
food and beverage division, National Foods, to partner Kirin. The Japanese company acquired a 48% stake in the San Miguel brewery business in 2009.
Which agencies handle advertising for San Miguel? Find
out more from Adbrands Account Assignments
Who are the competitors of San Miguel? See Alcoholic Beverages Sector and Food
Sector for other companies
Subscribers only:
Adbrands profile
Account assignments and selected regional contact information
Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
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Subscribers may access the following website links here:
San Miguel website
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