Estimated Ad Expenditure 2006 US$6.5bn (source: ZenithOptimedia)
Russia's leading advertisers in 2005 by advertising expenditure were:
Procter & Gamble ($208m) |
Henkel
($56m) |
|
Unilever ($82m) |
Wimm-Bill-Dann
($52m) |
|
L'Oreal ($81m) |
Danone ($52m) |
|
Nestle ($82m) |
MTS
($48m) |
|
Mars Inc ($60m) |
Vimpel
Communications ($48m) |
Source: TNS Gallup Adfact /Advertising Age
Russia's Most Valuable Brands in 2005:
|
Beeline |
Megafon |
|
MTS |
Severstal |
|
Baltika (Scottish & Newcastle/Carlsberg) |
Sberbank |
|
Rosbank |
Alfabank |
|
Lukoil |
Domik v Derevne (Wimm-Bill-Dann) |
Source: Interbrand/Business Week
Russia's leading agencies in 2001 were:
|
BBDO Moscow |
TBWA\Russia |
|
McCann-Erickson Russia (ADV Group) |
Young & Rubicam Russia |
|
Navigator DDB |
Bates-VIAG-Saatchi & Saatchi |
|
D'Arcy Moscow (now Rodnaya Rech) |
Video
International Advertising |
|
Grey Moscow |
Leo Burnett Moradpur |
Source: Advertising Age
Russia's leading media agencies in 2006
|
Starcom |
Mediaedge:CIA |
|
MediaVest |
Smart Communications (Video
International) |
|
Initiative (ADV Group) |
ZenithOptimedia |
|
Optimum Media OMD |
Universal McCann (ADV Group) |
|
Vizeum |
Maxus (WPP) |
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