Ad Expenditure: US$10.37bn 2013 GroupM Forecast This Year Next Year December 2012


Russia's leading advertisers in 2012 by advertising expenditure were:

Procter & Gamble Reckitt Benckiser
Mars Inc MTS
Unilever Ferrero
PepsiCo Kraft Foods
L'Oreal Novartis
Nestle Megafon
Henkel Sberbank
Danone Volkswagen

Source: TNS/Sostav

Russia's Most Valuable Brands in 2010

MTC Sberbank
Beeline Pyaterochka
Baltika (Carlsberg) TNK
Lukoil Rosneft
Megafon Domik v Derevne (Wimm-Bill-Dann)

Source: Interbrand


Russia's leading media agencies in 2011

Optimum Media OMD Initiative (ADV Group)
Starcom Maxus
Vizeum Mindshare
MEC MediaVest
ZenithOptimedia OMD Media Direction
MPG (ADV Group) UM (ADV Group)
MediaCom Dentsu-Smart
Carat Arena Magicbox (ADV Group)

Source: RECMA

Russia's leading agencies in 2001 were:

BBDO Moscow TBWA\Russia
McCann-Erickson Russia (ADV Group) Young & Rubicam Russia
Navigator DDB Bates-VIAG-Saatchi & Saatchi
D'Arcy Moscow (now Rodnaya Rech) Video International Advertising
Grey Moscow Leo Burnett Moradpur

Source: Advertising Age

Advertising industry information in English from Sostav.ru


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