Ad Expenditure: US$4.55bn 2016 GroupM Forecast This Year Next Year Dec 2015

Top Advertisers

Russia's leading advertisers in 2014 by advertising expenditure were:

 Procter & Gamble  MTS
 Mars Inc  Unilever
 PepsiCo  Nestle
 L'Oreal  OTCpharm
 Novartis  Beeline
 Renault/Nissan  Danone

Source: GroupM

Russia's Most Valuable Brands in 2010

 MTC  Sberbank
 Beeline  Pyaterochka
 Baltika (Carlsberg)  TNK
 Lukoil  Rosneft
 Megafon  Domik v Derevne (Wimm-Bill-Dann)

Source: Interbrand

Advertising Agencies

Russia's leading media agencies in 2014

 Optimum Media OMD  Initiative (ADV Group)
 Carat  MediaVest
 ZenithOptimedia  OMD AMS
 MEC Ad O'Clock (Dentsu Aegis)
 Starcom  Mindshare
 Media Instinct (OMD)  Maxus
 Media Direction OMD Dentsu Smart (Dentsu Aegis)
 Havas Media (ADV Group)  UM (ADV Group)
 Vizeum  Starlink (Starcom MediaVest)
 MediaCom  PHD

Source: RECMA

 Advertising industry information in English from Sostav.ru Other Russia advertisers and agencies profiled in Adbrands


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