Estimated Ad Expenditure 2010 US$7.8bn (source: GroupM est Jun 2010)


Russia's leading advertisers in 2009 by advertising expenditure were:

Procter & Gamble Reckitt Benckiser
L'Oreal Danone
Unilever Nestle
Henkel Wimm-Bill-Dann
Mars Inc MTS

Source: GroupM

Russia's Most Valuable Brands in 2005:

Beeline Megafon
MTS Severstal
Baltika (Carlsberg) Sberbank
Rosbank Alfabank
Lukoil Domik v Derevne (Wimm-Bill-Dann)

Source: Interbrand/Business Week


Russia's leading agencies in 2001 were:

BBDO Moscow TBWA\Russia
McCann-Erickson Russia (ADV Group) Young & Rubicam Russia
Navigator DDB Bates-VIAG-Saatchi & Saatchi
D'Arcy Moscow (now Rodnaya Rech) Video International Advertising
Grey Moscow Leo Burnett Moradpur

Source: Advertising Age

Russia's leading media agencies in 2008

Starcom MPG
Mindshare MediaVest
Vizeum Dentsu-Smart
Mediaedge:CIA APR Media Services (OMD)
Optimum Media OMD Maxus (WPP)
Mediacom OMD Media Direction
Initiative (ADV Group) Carat
ZenithOptimedia Universal McCann (ADV Group)

Source: RECMA

Advertising industry information in English from Sostav.ru


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