Estimated Ad Expenditure 2009 US$6.3bn (source: GroupM est Jun 2009)


Russia's leading advertisers in 2008 by advertising expenditure were:

Procter & Gamble Nestle
L'Oreal Mars Inc
Unilever MTS
Beeline Reckitt Benckiser
Megafon Henkel  

Source: AdIndex.ru/Vedomosti/TNS

Russia's Most Valuable Brands in 2005:

Beeline Megafon
MTS Severstal
Baltika (Scottish & Newcastle/Carlsberg) Sberbank
Rosbank Alfabank
Lukoil Domik v Derevne (Wimm-Bill-Dann)

Source: Interbrand/Business Week


Russia's leading agencies in 2001 were:

BBDO Moscow TBWA\Russia
McCann-Erickson Russia (ADV Group) Young & Rubicam Russia
Navigator DDB Bates-VIAG-Saatchi & Saatchi
D'Arcy Moscow (now Rodnaya Rech) Video International Advertising
Grey Moscow Leo Burnett Moradpur

Source: Advertising Age

Russia's leading media agencies in 2006

Starcom Mediaedge:CIA
MediaVest Smart Communications (Video International)
Initiative (ADV Group) ZenithOptimedia
Optimum Media OMD Universal McCann (ADV Group)
Vizeum Maxus (WPP)

Source: Kommersant

Advertising industry information in English from Sostav.ru


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