Electrolux (Sweden)

Electrolux is one of the world's leading manufacturers of household appliances. It produces a wide variety of white goods for the kitchen and laundry room, as well as vacuum cleaners and other floorcare devices. In addition to the premium Electrolux or AEG-Electrolux brands, it also markets mass-market appliances under brand names including Zanussi in Europe; Frigidaire and Eureka in North America; and Kelvinator, Westinghouse and Simpson in Australia. Its two main markets are North America and Europe, each of which contributes around a third of sales, but it also sells its products throughout Latin America and the Asia Pacific region. Total sales in 2009 were SEK 109bn (E10.3bn). Kitchen appliances accounted for well over half of sales. Main competitors are Bosch-Siemens, Whirlpool, GE, Indesit, Miele, Dyson, Samsung & LG. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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