Ericsson (Sweden)

Ericsson has regained stability after several years of painful restructuring. It is one of the world's two biggest suppliers of mobile phone networks. Like its Finnish arch-rival Nokia, Ericsson had grown rapidly by exploiting the massive explosion of wireless communications worldwide, becoming the leader in networks and #3 in handsets after Nokia and Motorola. At the height of the telecoms boom in the late 1990s, Ericsson was Sweden's biggest company by market capitalisation, but economic downturn led to a series of financial woes. It spun off its loss-making mobile handsets division in 2001 into the Sony Ericsson joint venture, and has steadily regained focus through extensive restructuring. The group operates in 140 countries and generates more than 95% of its sales outside Sweden. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Telecoms and Consumer Electronics indexes for other companies

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Ericsson website

Sony Ericsson

Ericsson Systems

Ericsson worldwide

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