H&M : Hennes & Mauritz (Sweden)

You may not immediately think of Sweden as a country famous for its fashion, but its H&M chainstore has successfully conquered the globe, now with almost 2,800 stores in 48 countries. H&M is one of Europe's two leading clothing brands, seemingly immune to the woes than have plagued many other retailers, not least US rival Gap during the 2000s. One key selling point has been H&M's annual collaboration with different star designers. Among the many luminaries who have already loaned their names to the chain are Madonna, Karl Lagerfeld and Stella McCartney. Although Europe is the group's stronghold, H&M is one of the few foreign fashion retailers to have established a successful foothold in the US market, now its second-largest territory by sales. The group took its first steps into Asia in 2007 and 2008 with outlets in China and Japan, and arrived in Latin America for the first time in 2012. H&M's most serious global competitor is the similarly forward-thinking but even more nimble Spanish rival Zara.

Which agencies handle advertising for H&M? Find out more from Adbrands Account Assignments

Who are the competitors of H&M? See Clothing & Fashion Accessories Sector for other companies. Also see Best Global Brands ranking.

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Hennes & Mauritz website

H&M Cosmetics	L.O.G.G.
Mama	Divided
Monki	Weekday
Cheap Monday	COS : Collections Of Style

H&M worldwide

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