Hennes & Mauritz (Sweden)

You may not immediately think of Sweden as a country famous for its fashion, but its H&M chainstore has successfully conquered the globe, now with over 1,300 stores in 24 countries. H&M is Europe's leading clothing retailer, and currently seems immune from the woes facing other retailers, such as arch-rival Gap. Although Europe is the chain's stronghold, H&M is one of the few fashion retailers to have established a successful foothold in the US market, with 100 outlets by the end of 2006, and more planned. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: see Clothing & Fashion Accessories Sector for other companies

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Hennes & Mauritz website

H&M Cosmetics	L.O.G.G.
Mama	BiB
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H&M worldwide

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