H&M : Hennes & Mauritz (Sweden)

You may not immediately think of Sweden as a country famous for its fashion, but its H&M chainstore has successfully conquered the globe, now with over 1,700 stores in more than 26 countries. H&M is Europe's leading clothing brand, seemingly immune from the woes facing many other retailers, not least US rival Gap. Although Europe is the chain's stronghold, H&M is one of the few fashion retailers to have established a successful foothold in the US market, with 170 outlets by the end of 2008, and more planned. Although Europe is the chain's stronghold, H&M is one of the few fashion retailers to have established a successful foothold in the US market, with 170 outlets by the end of 2008, and more planned. It took its first steps into Asia in 2007 and 2008 with outlets in China and Japan. H&M's most serious global competitor is the similarly nimble and forward-thinking Spanish rival Zara.

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Competitors: see Clothing & Fashion Accessories Sector for other companies

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Hennes & Mauritz website

H&M Cosmetics	L.O.G.G.
Mama	BiB
Divided	COS : Collections Of Style

H&M worldwide

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