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You may not immediately think of Sweden as a country famous for
its fashion, but its H&M chainstore has successfully conquered the globe, now with almost 2,800 stores in 48 countries. H&M is one of Europe's two
leading clothing brands, seemingly immune to the woes than have plagued many other retailers,
not least US rival Gap during the 2000s.
One key selling point has been H&M's annual collaboration with different star designers. Among the many luminaries who have already loaned
their names to the chain are Madonna, Karl Lagerfeld and Stella McCartney. Although Europe is the group's stronghold, H&M is one of
the few foreign fashion retailers to have established a successful foothold in the US market, now its second-largest territory by sales. The group took its first steps into Asia in 2007 and 2008 with outlets in China and Japan, and arrived in Latin America for the first time in 2012. H&M's most serious global competitor is the similarly
forward-thinking but even more nimble Spanish rival Zara.
Which agencies handle advertising for H&M? Find
out more from Adbrands Account Assignments
Who are the competitors of H&M? See Clothing & Fashion Accessories Sector for
other companies. Also see Best Global Brands ranking.
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
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Hennes & Mauritz website
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H&M worldwide
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