H&M : Hennes & Mauritz (Sweden)
You may not immediately think of Sweden as a country famous for its fashion, but its H&M chainstore has successfully conquered the globe, now with almost 3,000 stores in over 50 countries. H&M is one of Europe's two leading clothing brands, and has been largely immune to the woes than plagued many other retailers during the 2000s, not least US rival Gap. One key selling point has been H&M's annual collaboration with different star designers. Among the many luminaries who have already loaned their names to the chain are Madonna, Karl Lagerfeld and Stella McCartney. Although Europe is the group's stronghold, H&M is one of the few foreign fashion retailers to have established a successful foothold in the US market, now its second-largest territory by sales. The group took its first steps into Asia in 2007 and 2008 with outlets in China and Japan, and arrived in Latin America for the first time in 2012. H&M's most serious global competitor is the similarly forward-thinking but even more nimble Spanish group Inditex, and it has followed that group's lead in recent years by rolling out several satellite brands to support the main H&M chain.
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Who are the competitors of H&M? See Fashion Sector for other companies. Also see Best Global Brands ranking
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Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 15th Aug 2013: Ads of the Week: H&M "Beyonce Summer Collection" by Jonas Akerlund/Red Room. Even if you wanted to, you wouldn't be able to avoid Beyonce in 2013. And frankly who would want to when she's wearing a bikini, as she is here in her debut commercial for H&M, developed at inhouse unit Red Room and helmed by every pop diva's favourite director Jonas Akerlund. With Pepsi and H&M already already under her belt and a world tour and other commercial endorsements to come, this is the year Mrs Carter gets to rule the world.
Adbrands Weekly Update 14th Feb 2013: Ads of the Week: H&M "David Beckham Short Film" by Guy Ritchie/Marc Atlan Design. Here's another chance for us all to admire all-round nice guy David Beckham's impressive ripped physique, in another promo for his H&M underwear range. Not bad for a 37-year-old we say. But we doubt he did all his own stunts. Can you imagine how much additional work that entailed for his double and a temporary tattoo artist? Oh, and just in case you can't read the mega-type halfway through, the ad was directed by Guy Ritchie, who somehow managed to negotiate a bigger credit than even the Beckham boy. The ad was developed by Marc Atlan Design.
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