Personal Care: Oral Care
GLOBAL
Global Share of the Oral Hygiene Market in 2003
Euromonitor estimated a total market value of approx $25.6bn, of which toothpaste contributed $12.5bn, manual toothbrushes $4.5bn and powered toothbrushes $4.1bn.
| by company | by brand | ||
Colgate-Palmolive
|
22.5% |
Colgate |
12.7% |
|
GlaxoSmithKline |
11.5% |
Signal (Unilever) |
6.6% |
|
Unilever |
9.2% |
Oral B (now P&G) |
4.5% |
|
Procter & Gamble
|
8.3% |
Crest |
4.2% |
|
Gillette (now P&G) |
4.8% |
Aquafresh |
4.0% |
|
Pfizer |
4.7% |
Listerine
|
2.9% |
|
Lion Corporation |
3.4% |
Colgate Total |
2.5% |
|
Johnson & Johnson
|
2.7% |
Close-Up (Unilever) |
2.0% |
|
Sunstar |
2.0% |
Reach (Johnson & Johnson) |
2.0% |
|
Henkel |
1.5% |
Sensodyne (GlaxoSmithKline) |
1.9% |
| Others | 29.4% | Others | 56.7% |
Source: Euromonitor / Global Cosmetic Industry
USA
| The Top 10 Toothpaste Products in the US in 2005 by value | The Top 5 Manufacturers by $ share | |
|
Crest |
Aquafresh Extreme Clean |
Colgate-Palmolive
(36%) |
|
Colgate Total |
Crest Plus Scope |
Procter & Gamble (30%) |
|
Colgate |
Colgate Max Fresh |
GlaxoSmithKline (15%) |
|
Crest Whitening Expressions |
Colgate 2 in 1 |
Church
& Dwight (10%) |
|
Sensodyne |
Crest Multicare |
Oral B (2%) (now P&G) |
Source: Grocery Headquarters/Information Resources drug stores, supermarkets and discount stores 52 weeks to June 05 ex Wal-Mart
Other Companies
|
Philips (toothbrushes)
|
Dabur India
(toothpaste)
|
|
LG
Household & Healthcare (toothpaste)
|
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