Household Care

The Top 10 Detergent Brands Worldwide in 2000

Tide (Procter & Gamble; worldwide sales of $3.0bn) Attack (Kao $505m)
Ariel (P&G $2.7bn) Skip (Lever Faberge $502m)
Omo (Lever Faberge $2.2bn) Lever Faberge's Persil ($492m)
Surf (Lever Faberge $767m) Dash/Daz (P&G $482m)
Henkel's Persil ($763m) Purex (Dial Corp $480m)

Source: Euromonitor

The Top Laundry Detergent Manufacturers Worldwide in 2006 by global sales

Procter & Gamble ($12.5bn) Lion ($720m)
Unilever ($7.7bn) Church & Dwight ($586m)
Henkel ($4.1bn) Colgate-Palmolive ($541m)
Kao ($972m) Nice Group ($533m)
Reckitt Benckiser ($965m) Fabrica de Jabon La Corona ($528m)

Source: Euromonitor

The Top 10 Household Products in the UK in 2004/05

Persil main wash Fairy main wash (Procter & Gamble)
Andrex bathroom tissue Finish Powerball (Reckitt Benckiser)
Ariel main wash (Procter & Gamble) Double Velvet bathroom tissue (SCA)
Bold main wash (Procter & Gamble) Lenor (Procter & Gamble)
Comfort (Lever Faberge) Daz main wash (Procter & Gamble)

Source: Information Resources/Marketing - from Top 50 Brands 2003 - sales through multiple grocers and selected other outlets

The Top 10 Laundry Detergents in the US in 2007 by sales

liquid powder
Tide Tide
All (Unilever) Gain (Procter & Gamble)
Purex (Henkel/Dial Corp) Arm & Hammer (Church & Dwight)
Gain (Procter & Gamble) Surf (Unilever)
Arm & Hammer (Church & Dwight) Cheer (Procter & Gamble)
Xtra (Church & Dwight) Ariel (Procter & Gamble)
Cheer (Procter & Gamble) Foca (La Corona)
Wisk (Unilever) Sun (Unilever)
private label Gain Joyful Expressions (Procter & Gamble)
All Small & Mighty (Unilever) private label

Source: Information Resources, 52 weeks ended Nov 2007, ex Wal-Mart

The Top 10 Laundry Detergents in France in 2004 by market share

Ariel (21%) (Procter & Gamble) X'tra (7%) (Henkel)
Skip (14%) (Lever Faberge) Mir (6%) (Henkel)
private label / MDD (9%) Persil (6%) (Lever Faberge)
Le Chat (7%) (Henkel) Omo (5%) (Lever Faberge)
Dash (7%) (Procter & Gamble) Super Croix (4%) (Henkel)

Source: CB News / AC Nielsen

Leading Bathroom Tissue & Paper Towels Brands & Marketers

Charmin Procter & Gamble
Andrex Georgia-Pacific
Kimberly-Clark  

Other Household Care Companies & Brands Profiled in Adbrands

Colgate-Palmolive Church & Dwight
LG Household & Healthcare Lion Corporation
Bayer The Clorox Company
SC Johnson Sara Lee Corporation

 


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