Household Care
The Top Laundry Care Manufacturers Worldwide in 2011 by market share
 Procter
& Gamble (26.5%) |
Kao
(2.8%) |
| Unilever
(15.0%) |
Lion (2.0%) |
| Henkel
(8.7%) |
Sun Products (1.8%) |
| Reckitt
Benckiser (4.4%) |
Church
& Dwight (1.6%) |
| Colgate-Palmolive
(3.2%) |
Nice
Group (1.4%) |
Source: Household & Personal Products Industry
The Top 10 Laundry Detergents in the US in 2011 by sales
| liquid | powder |
| Tide |
Tide |
| Arm & Hammer (Church
& Dwight) |
Gain (Procter
& Gamble) |
| Gain (Procter
& Gamble) |
Arm & Hammer (Church
& Dwight) |
| All (Sun Products) |
Surf (Sun Products) |
| Purex (Henkel) |
Ariel (Procter
& Gamble) |
| private label |
Roma (La
Corona) |
| Xtra (Church
& Dwight) |
Foca (La
Corona) |
| Wisk (Sun Products) |
All (Sun Products) |
| Cheer (Procter
& Gamble) |
Cheer (Procter
& Gamble) |
| Era (Procter
& Gamble) |
private label |
Source: SymphonyIRI, 52 weeks ended Oct 2011, ex Wal-Mart
Leading Bathroom Tissue & Paper Towels Brands & Marketers
| Charmin |
Procter
& Gamble |
| Andrex |
Georgia-Pacific |
| Kimberly-Clark |
SCA
Hygiene |
The Top 10 Detergent Brands Worldwide in 2000
| Tide
(Procter & Gamble; worldwide sales of $3.0bn) |
Attack (Kao
$505m) |
| Ariel (P&G $2.7bn) |
Skip (Lever Faberge
$502m) |
| Omo (Lever
Faberge $2.2bn) |
Lever Faberge's
Persil ($492m) |
| Surf (Lever Faberge
$767m) |
Dash/Daz (P&G
$482m) |
| Henkel's
Persil ($763m) |
Purex (Dial
Corp $480m) |
Source: Euromonitor
The Top 10 Household Products in the UK in 2004/05
| Persil
main wash |
Fairy main
wash (Procter & Gamble) |
| Andrex bathroom
tissue |
Finish Powerball (Reckitt
Benckiser) |
| Ariel main
wash (Procter & Gamble) |
Double
Velvet bathroom tissue (SCA) |
| Bold main wash (Procter
& Gamble) |
Lenor (Procter
& Gamble) |
| Comfort (Lever
Faberge) |
Daz main
wash (Procter & Gamble) |
Source: Information Resources/Marketing - from Top 50 Brands 2003 - sales through multiple grocers and selected other outlets
The Top 10 Laundry Detergents in France in 2004 by market share
| Ariel (21%)
(Procter & Gamble) |
X'tra (7%) (Henkel) |
| Skip (14%) (Lever
Faberge) |
Mir (6%) (Henkel) |
| private
label / MDD (9%) |
Persil
(6%) (Lever Faberge) |
| Le Chat (7%) (Henkel) |
Omo (5%) (Lever
Faberge) |
| Dash (7%) (Procter
& Gamble) |
Super Croix
(4%) (Henkel) |
Source: CB News / AC Nielsen
Other Household Care Companies & Brands Profiled in Adbrands
| Colgate-Palmolive |
Church
& Dwight |
| LG
Household & Healthcare |
SC
Johnson |
| Bayer |
The
Clorox Company |
