Household Care
The Top 10 Detergent Brands Worldwide in 2000
Tide
(Procter & Gamble; worldwide sales of
$3.0bn) |
Attack (Kao $505m) |
|
Ariel (P&G $2.7bn) |
Skip (Lever Faberge $502m) |
|
Omo (Lever
Faberge $2.2bn) |
Lever Faberge's Persil
($492m) |
|
Surf (Lever Faberge $767m) |
Dash/Daz (P&G $482m) |
|
Henkel's Persil
($763m) |
Purex (Dial Corp $480m) |
Source: Euromonitor
The Top Laundry Detergent Manufacturers Worldwide in 2006 by global sales
|
Procter & Gamble
($12.5bn) |
Lion ($720m) |
|
Unilever ($7.7bn) |
Church & Dwight
($586m) |
|
Henkel ($4.1bn)
|
Colgate-Palmolive
($541m) |
|
Kao ($972m) |
Nice Group ($533m) |
|
Reckitt Benckiser
($965m) |
Fabrica de Jabon La
Corona ($528m) |
Source: Euromonitor
The Top 10 Household Products in the UK in 2004/05
|
Persil
main wash |
Fairy main wash
(Procter & Gamble) |
|
Andrex
bathroom tissue |
Finish Powerball (Reckitt Benckiser)
|
|
Ariel main wash (Procter & Gamble) |
Double Velvet bathroom tissue (SCA) |
|
Bold main wash
(Procter & Gamble) |
Lenor
(Procter & Gamble) |
|
Comfort (Lever
Faberge) |
Daz main wash
(Procter & Gamble) |
Source: Information Resources/Marketing - from Top 50 Brands 2003 - sales through multiple grocers and selected other outlets
The Top 10 Laundry Detergents in the US in 2007 by sales
| liquid | powder |
|
Tide
|
Tide
|
|
All (Unilever) |
Gain
(Procter & Gamble) |
|
Purex (Henkel/Dial Corp) |
Arm & Hammer
(Church & Dwight) |
|
Gain
(Procter & Gamble) |
Surf (Unilever) |
|
Arm & Hammer (Church & Dwight) |
Cheer (Procter & Gamble) |
|
Xtra
(Church & Dwight) |
Ariel
(Procter & Gamble) |
|
Cheer (Procter & Gamble) |
Foca (La Corona) |
|
Wisk (Unilever)
|
Sun (Unilever)
|
|
private label |
Gain Joyful Expressions (Procter & Gamble) |
|
All Small & Mighty (Unilever) |
private label |
Source: Information Resources, 52 weeks ended Nov 2007, ex Wal-Mart
The Top 10 Laundry Detergents in France in 2004 by market share
|
Ariel (21%) (Procter & Gamble) |
X'tra (7%) (Henkel)
|
|
Skip (14%) (Lever
Faberge) |
Mir (6%) (Henkel)
|
|
private label / MDD (9%) |
Persil
(6%) (Lever
Faberge) |
|
Le Chat (7%) (Henkel)
|
Omo (5%) (Lever
Faberge) |
|
Dash (7%) (Procter & Gamble) |
Super Croix (4%) (Henkel)
|
Source: CB News / AC Nielsen
Leading Bathroom Tissue & Paper Towels Brands & Marketers
|
Charmin
|
Procter & Gamble |
|
Andrex |
Georgia-Pacific
|
|
Kimberly-Clark
|
Other Household Care Companies & Brands Profiled in Adbrands
|
Colgate-Palmolive |
Church & Dwight
|
|
LG Household & Healthcare
|
Lion Corporation
|
|
Bayer |
The Clorox Company
|
|
SC Johnson |
Sara Lee Corporation |